As Kamala Harris and Joe Biden were respectively sworn in as the 46th Vice President and President of the United States, social media was flooded with responses to the historic inauguration. In a moment that saw the global community take a sigh of relief, an age-old PR conundrum resurfaced: how can brands express their political affiliations without alienating customers? 

What springs to mind when you think of the social media platform TikTok? 

Blogs are an incredibly useful tool that can help you develop your online presence, brand awareness and audience engagement, which will in turn grow your business (whether that be you as an individual, or as an organisation). 

A group of business leaders has come together to launch a new initiative in Greater Manchester in the wake of COVID-19.

Social media is a constantly evolving realm, and of course, Twitter is no exception. In October, they announced some important changes to the way people can share information within the platform as the social network prepared for one of the most contentious elections in modern day U.S. history. With these changes, Twitter caused a mass amount of confusion, but its goal was simple: to make users really think about the content they share. 

No marketing strategy is complete without a comprehensive social media plan, and, whilst paid advertising can give you those instant rewards, growing your following organically is a great way to engage with potential customers, without having to spend a penny. 

The world of Public Relations is an ever shifting and evolving industry - which makes it unbelievably exciting - but also challenges you to constantly be up to date. 

This week, we were taken by surprise as Instagram launched their brand new ‘Reels’ feature.

Podcasts are one of the most popular forms of media and entertainment available today. As it currently stands, 7.1 million people listen to podcasts each week in the UK – an increase of 24% over the past year and more than double over the past five years.

We can’t quite believe we’re saying this, but today marks our 24^th anniversary as a business.