The world of Public Relations is an ever shifting and evolving industry - which makes it unbelievably exciting - but also challenges you to constantly be up to date. 

This week, we were taken by surprise as Instagram launched their brand new ‘Reels’ feature.

Podcasts are one of the most popular forms of media and entertainment available today. As it currently stands, 7.1 million people listen to podcasts each week in the UK – an increase of 24% over the past year and more than double over the past five years.

We can’t quite believe we’re saying this, but today marks our 24^th anniversary as a business.

Social media is an ever-growing fixture in our lives – we spend an average of 2 hours and 23 minutes per day clicking through our favourite apps, and use them to connect with our friends, read the news and find out about current affairs, pop culture and, well, everything else.

"Leaders Create Leaders” is one of The Roland Dransfield Way’s 15 values - values that keep us focused on how we want to conduct business and ourselves. This particular value reminds us that anybody, at any level of seniority or experience, has the ability to lead - and that a great leader creates other leaders throughout their team.

It goes without saying that during these incredibly trying times, many of us have been focused primarily on doing all we can to get ourselves and our families through each day. But as we continue navigating this ‘new normal’, Mancunians are finding new ways to display their renowned community spirit by helping the less fortunate.

Two months ago today, the Roland Dransfield team watched the Government’s Coronavirus press conference at 5pm in silence. When it finished we all looked at each other blankly. Everyone’s always got something to say in our office – it’s a competition to get the best line out all the time, but nobody uttered a word. It hit us right then that this was serious – that things were going to change very dramatically, very quickly.

Even when you have a lot of time to prepare, coming up with new strategies to win business, engage with your audience and create shareable content can be a huge challenge.

The most important thing in the world right now is supporting our NHS. People are putting their lives on the line daily to make sure we get the chance to live. For this reason, Roland Dransfield is proud to partner with the NHS and Celebrity eSports on the NHS Charities Together Cup, in association with Lynx and PlayStation.