Roland Dransfield Blog

2018 property reports not in favour of Build to Rent: It’s time to increase your marketing efforts

Posted by Damian Leonard

Jan 19, 2018 11:11:37 AM

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In a recent report from The Guardian, Build to Rent (BtR) schemes haven’t come out with a huge amount of hope for 2018 growth.

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Topics: marketing, Digital, BtR

Facebook’s algorithm change: time to get meaningful

Posted by Damian Leonard

Jan 16, 2018 3:12:23 PM

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2.07 billion. That’s how many people are on Facebook as of quarter three of 2017. That equates to a whole lot of posts being shared every day – 293,000 a minute, if you’re interested.

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Topics: Social Media, facebook, algorithm, business

Winning property awards – how to stand out from your competitors

Posted by Damian Leonard

Dec 12, 2017 6:12:51 PM

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It’s important that you give your commercial or residential scheme the best chance of success, and having sought-after trophies in your back pocket to showcase your scheme in the best possible light is a great way to do that.

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Topics: property, awards, winning

You are what you tweet: personal and corporate branding in a social world

Posted by Damian Leonard

Dec 12, 2017 2:53:14 PM

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Whatever you do, the world is watching… and in the social world of 2017 it couldn’t be truer.

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Topics: Social Media, branding, corporate, personal

How to create a social media calendar for your commercial property scheme

Posted by Damian Leonard

Dec 12, 2017 2:42:51 PM

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Regardless of whether your commercial property scheme is in development or on its way to being fully-let, a great way to generate interest and amass a target audience is through social media.

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Topics: Social Media, commercial property, scheme, social media calendar

3 tips to market your BtR scheme in Manchester this Christmas

Posted by Damian Leonard

Nov 15, 2017 5:29:10 PM

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If there are two things we know for certain, it’s that the Christmas season is officially underway, and BtR schemes are more popular than ever.

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Topics: marketing, christmas marketing,, BtR

3 tips for marketing a mixed-use scheme

Posted by Damian Leonard

Oct 31, 2017 12:29:21 PM

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Mixed-use schemes are growing in popularity, particularly across the North West. From Altair in Altrincham to Rochdale Riverside in Rochdale, you only have to take a look at property news to see the huge explosion of mixed-use schemes across our region.

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Topics: marketing, property, Social Media, media, mixed-use scheme

Top tips for live video blogging property events: MIPIM 2018

Posted by Damian Leonard

Oct 24, 2017 3:21:51 PM

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It’s that time of the year when 2018’s big property events are being talked about and planned – particularly MIPIM 2018. The partners have already been announced and property leaders from across Manchester are deciding what they’re going to get out of this year’s event.

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Topics: blogging, video marketing, MIPIM, vlogging

Marketing your brand in Manchester: Influencers and Advocates

Posted by Damian Leonard

Sep 28, 2017 11:45:19 AM

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A fantastic way to get your brand name well known in Manchester is by getting influencers and advocates onboard.

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Topics: marketing, Social Media, Manchester, North shoring, influencers

Marketing your brand in Manchester: Networking

Posted by Damian Leonard

Sep 25, 2017 11:20:54 AM

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One of the key ways to ensure you maintain a healthy flow of business in a city like Manchester is through connections.

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