A group of business leaders has come together to launch a new initiative in Greater Manchester in the wake of COVID-19.

Social media is a constantly evolving realm, and of course, Twitter is no exception. In October, they announced some important changes to the way people can share information within the platform as the social network prepared for one of the most contentious elections in modern day U.S. history. With these changes, Twitter caused a mass amount of confusion, but its goal was simple: to make users really think about the content they share. 

No marketing strategy is complete without a comprehensive social media plan, and, whilst paid advertising can give you those instant rewards, growing your following organically is a great way to engage with potential customers, without having to spend a penny. 

The world of Public Relations is an ever shifting and evolving industry - which makes it unbelievably exciting - but also challenges you to constantly be up to date. 

This week, we were taken by surprise as Instagram launched their brand new ‘Reels’ feature.

Podcasts are one of the most popular forms of media and entertainment available today. As it currently stands, 7.1 million people listen to podcasts each week in the UK – an increase of 24% over the past year and more than double over the past five years.

We can’t quite believe we’re saying this, but today marks our 24^th anniversary as a business.

Social media is an ever-growing fixture in our lives – we spend an average of 2 hours and 23 minutes per day clicking through our favourite apps, and use them to connect with our friends, read the news and find out about current affairs, pop culture and, well, everything else.

"Leaders Create Leaders” is one of The Roland Dransfield Way’s 15 values - values that keep us focused on how we want to conduct business and ourselves. This particular value reminds us that anybody, at any level of seniority or experience, has the ability to lead - and that a great leader creates other leaders throughout their team.

It goes without saying that during these incredibly trying times, many of us have been focused primarily on doing all we can to get ourselves and our families through each day. But as we continue navigating this ‘new normal’, Mancunians are finding new ways to display their renowned community spirit by helping the less fortunate.