Roland Dransfield Blog

In this wonderful, online world that we’re currently inhabiting, content is constant. Whether you’re reading the news, watching a YouTube video or laughing at a tweet, you’re consuming content. It’s an unstoppable force.

Is your company online? We’d hope the answer to that is yes! With over 3.4bn internet users in 2016, it’s important to have an online social presence to really build your brand’s awareness. The best way to do this is by getting more followers on social media. 

Whether you’re developing your own build to rent (BtR) scheme or helping to manage one, the most important aspect should be getting it noticed. Getting people engaged with your scheme and drumming up interest are quintessential in its success.

Manchester-based PR and marketing agency Roland Dransfield has won a number of significant new retained accounts.

When writing a press release for any niche sector, it’s important to keep your audience in mind. For property journalists, the requirements for your press release totally depend on what type of development you’re covering.

We’re thrilled to have won the Small PR Agency of the Year award at the Prolific North Awards 2017.

Social media has become an unavoidable platform when looking at your marketing strategy. It allows your business and your stakeholders to interact with consumers and businesses like never before. With over a billion daily active users, you’re missing a massive opportunity to interact and grow your target audience.

Whether you have a huge library of content or simply post a couple of blog posts a month, there’s a strong chance you have copy that can be repurposed to give your site the exposure it deserves.

Video is becoming the most popular way we consume media online, and it's only set to grow. By the end of the year, Google has estimated that 87% of all web traffic will be video, meaning that you'll be falling behind your competition if you're not using it. Social media has accelerated this shift towards video marketing, with Facebook reporting over 100 million hours of video consumed per day in 2016.