The most influential, international property players will be once again dusting off their passports to attend the biggest annual property conference, MIPIM at Palais des Festivals, Cannes next week (15-18 March 2016).
Breakfast events, meetings and dinners are shoehorned into the four day event, with the objective of casting the net further to make new relationships and solidifying existing relationships.
In this guide, we'll explain why using social media is a must at MIPIM, if you want to grow your business and offer some ideas that'll help you be part of the #MIPIM2016 conversation.
- Meet your new contacts before you arrive
First you’ll need to look at who are the cornerstones of MIPIM on social media. Search the hashtag #MIPIM2016 and start following key people and organisations now. That’s not just the old favourites like @MIPIMworld @mcrMIPIM, @LiverpoolMIPIM and @LondonatMIPIM and but also their supporters. The Manchester and Liverpool delegations have nearly 100 organisations between them. Take a look at their event plan, find out what the companies are tweeting about and who the key people are behind the brand.
- Be in the know
Look at who’s talking about MIPIM. Journalists are, as you would imagine, very active and an excellent way of keeping you informed with events on the ground as they happen.
Being up to speed with what’s happening in the market and on the ground at MIPIM can be useful fodder when you’re meeting someone for the first time - and if you’ve already seen them on twitter then so much the better.
Our very own former MEN journalist, Alex Bell (@AWBellRDPR) will be attending the event on behalf of Roland Dransfield, so be sure to say hello!
MIPIM gives property professionals a chance to do business in a more relaxed setting, so take full advantage. Become part of the MIPIM conversation by retweeting the latest news, commenting on the latest developments and responding to questions posed by those within the MIPIM community.
- Widen the net
MIPIM provides an unrivalled platform to engage with audiences on a global stage and reach people that you wouldn’t have been able to through traditional networking. There’s no need to be restricted by your postcode so “reach out” and be inspired by what other cities and countries are talking about and share this insightful knowledge with your followers.
Likewise don’t be a social snob. By engaging with those who are particularly socially active at MIPIM conversation, you’ll help position yourself within the inner circle and become part of the club. Organisations will have invested thousands of pounds to have a presence at MIPIM, so help each other gain the most exposure.
- Fly the flag
You’ve invested a considerable amount of resource to attend MIPIM, so make sure the industry know you’re there and how active you are! Be visible, share your plans for the day and you’ll be surprised how many start to engage with you.
Demonstrating you’re well connected and active in the market can prove to be invaluable when it comes to deciding who to do business with - and who not to. Most of all be personable. People buy people so convey your personality through your tweets – although remember to turn your twitter off after a wine or two – once a comment is out there it can’t ever be taken back even if you delete!
- Keep up the momentum
Don’t put all the hard work into building your social media presence only to forget about hashtags the moment you’re back on UK soil. Like you would do with business cards, follow up, keep the communication channels open and take the relationship forward.
If you’ve solely been ‘speaking’ on Twitter, look to make your connection stronger by connecting on LinkedIn and understanding how many connections you share. That in itself can be an invaluable relationship building tool that will ultimately help you gain more business.
Social media is a way of building trust in both you and your brand and, over time, will help to position you as a voice of authority in the market – and MIPIM is the perfect platform to help you start.
So Bon voyage and don’t forget to use the hashtags #MIPIM and #MIPIM2016 - otherwise you’ll get lost in the crowd!