A Beginner’s Guide to Using Instagram

Posted by Nina Morton Jul 10, 2018 1:56:35 PM


Ever wanted to start an Instagram page for your business but feel like you might fall at the first hurdle?

Well, you’ve come to the right place. Sometimes it can be difficult to start from scratch on a brand new social media platform. How do I get people to follow me? How do I upload a video? What’s a hashtag?! From interesting captions to going live… you’ll be a pro in no time with this beginner’s guide to Instagram.


Standard Posting

Get ready… Get set… Go!

The basics – For a beginner’s guide to Instagram to be of any help, we need to start from scratch. Let’s get started on your first post! Tap the add button at the bottom of the screen and go ahead and select the picture you’re wanting to post… Then just type your caption and you’re all ready to click ‘share’.

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There are also options to write hashtags, add filters, add locations and tag people along the way.

Other things to take into account are:

  • Follower count - Due to Instagram’s Algorithm, regardless of how many followers you have, if your post receives a lot of engagement early on, then it will perform well overall.
  • It’s all about the content - To get your engagement to reach its full potential, you need to be posting good quality content which is relevant to your company and the people that follow it.
  • Relationships – Instagram is very much a relationship-building tool. You can make your client and customers feel considered by posting content that would benefit them like good deals or relatable stories that will help your followers to connect with you.
  • Quality check – Don’t risk compromising the quality of your content just to be able to upload tons of posts per day. If you can generate great quality content and sustain that, then perfect! However, there is nothing wrong with fewer posts of higher quality.


Instagram Stories

What’s one of those? An Instagram story is essentially a post which only lasts for 24 hours. When you post on your ‘story’ it will appear at the top of everyone’s feed rather than amongst all the other standard posts.

You can upload multiple stories at once including photos, videos and media from your camera roll. This is probably the most exciting part of the beginner’s guide to Instagram as you can get creative. If you’re feeling fancy, you can also add text, emoji’s, GIF’s and even tag other accounts!

So, if you want to think of a slightly different, more creative way to market your product, Instagram stories are your answer. As a story only lasts for a short period of time, it’s almost ‘behind the scenes information’ and people are more likely to pay attention to it as they know that it is soon to disappear.

Oh, and don’t forget about highlights! Story ‘highlights’ allow you to group previous stories together and add them to your highlights where they will appear on your Instagram profile and remain there.



Instagram Live

Going live in 3,2,1… ­- Aghhhh!! People are going to see me live, in real time?! Take a breath whilst we look at the benefits of doing an Instagram live video and how it is a key part of a beginner’s guide to Instagram.

So, a live video is a platform in which your followers can join you and watch you in real time. They also have the opportunity to comment which pops up on the live video for you and everyone else to see. Dependant on your audience and your objectives, this is the perfect opportunity to do a question and answer or a ‘day in the life’ style video.

And as discussed earlier, Instagram is brilliant for building relationships with your followers, and Instagram live is the next step to doing so. It gives your customers or clients a way to feel connected to you and as though they are getting to know you. I mean, who wouldn’t want to get to know you?


And that’s it!

See, it wasn’t so bad after all. The trick is to be creative and to post content that is fresh and interesting. Don’t be afraid to try new things, it’s the only way to see what works and what doesn’t with your followers.

So, what are you waiting for?! Go ahead and create your account. See you when you’re Instagram famous.

If you need help with your own Instagram presence or would like to discuss other PR and marketing activities, get in touch with us at Roland Dransfield and we’ll be able to help you out.

Don’t forget to follow us on Twitter, LinkedIn, Instagram and Facebook to stay up-to-date on all things media, marketing and PR.


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