You may have already read our guide on why your business should use GIFs on social media but for those of you who missed it, let’s take a quick recap:
GIFs (or Graphics Interchange Format) are basically a series of images played in sequence, like a flipbook.
While they’re not always suitable for every type of content, GIFs can be used to liven up posts, drive home a point and add a level of richness and media to otherwise dry content. It also helps you to stand out on social media, adding moving images can really catch the eyes of consumers when they appear in their social feeds.
So now you know ‘why’, let’s delve into the ‘how’.
In this guide, we take you through an easy step-by-step approach to creating GIFs and more importantly – how to share them.