Roland Dransfield Blog

Clare Coyne

Clare has worked with some of the region’s leading PR agencies over the last 20 years and today is responsible for healthcare and professional service accounts at Roland Dransfield including legal firms, NHS Trusts and Foundation Trusts, Universities, a wide range of SME businesses and house builders.
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Recent Posts

Constructive ways to decline a dead duck PR prospect

Posted by Clare Coyne

Jun 4, 2015 3:22:20 PM


Cool_story-066444-editedWhether in-house or agency – all PRs have been there. Your client or contact gets in touch to pitch what they think is a great story, a momentous milestone or provocative project, but it turns out to be a dead duck. 

Situations like this can leave us between a rock and hard place. Collaborations are vital to PR success, but selling in substandard stories can sour your relationships with key publications. 

So in this guide, we'll discuss diplomatic ways of knocking back a dead duck and offer some suggestions on constructive ways to feed back on staid stories. 


Topics: media relations, PR, Communications

Planning and Development: What the Cabinet Reshuffle Could Mean for the Property Sector

Posted by Clare Coyne

Jul 16, 2014 3:01:50 PM


Nick_Boles_MPFollowing the promotion of former planning minister Nick Boles to Minister of State for the Department for Business, Innovation and Skills, as well as the Department for Education yesterday (July 15th), the coalition government has named his successor as Brandon Lewis.

Lewis, however, will not simply be taking on his predecessors' responsibilities - and for the first time in five years, the UK will see the ministries of both housing and planning combined into a single position.

In this article, we'll provide a brief overview as to what this step can tell us about the coalition's intentions for both housing and residential development, as well how the appointment is likely to be received in the property sector and beyond.


Topics: property, property development, planning

PR for start-ups: Getting the most out of your efforts

Posted by Clare Coyne

Apr 22, 2014 11:17:40 AM


PR_for_startups_via_umipAllan Prits is Head of Corporate Communications, Media and PR for UMIP, The University of Manchester's agent for Intellectual Property (IP) commercialisation. UMIP helps turn the results of world-leading research from the University into world-beating businesses, products and services which it achieves through the sale of IP or through licensing or spinning out companies.

In this guest blog, Allan looks at how PR support over the past ten years has helped not only launch spin-out companies and their first products or services but also further develop their profiles both on and offline. He gives some simple tips and advice.


Topics: PR, marketing, press releases, small businesses, SMEs

Crisis communications for residential house builders: Three top Tips

Posted by Clare Coyne

Jan 22, 2014 1:01:00 PM



With residential house sales showing a strong start in the New Year, house builders are swiftly moving ahead with plans for further development and, according to a recent RICS report, the UK aims to bring up to 5,000 new homes to the market in 2014.

In this guide, we'll take a look at how some of the big names handle crisis communications and provide some suggestions on how to tackle complaints in a way that reflects well on your brand.


Topics: Crisis communications, property, Social Media, house building, housebuilders, customer service

PR Brief Writing: A beginner's guide for in-house marketers

Posted by Clare Coyne

Nov 5, 2013 2:40:00 PM


Experience_at_a_Manchester_PR_agency_can_be_fruitful_for_graduatesIf you are part of an in-house marketing team, you may find at some point that you are asked to put together a PR brief. Perhaps you are going to review your existing PR set-up or maybe you have never appointed an agency before. Either way, it can be quite daunting knowing what to ask of people to ensure you get the best possible responses back.

So, if that's you and you really are not sure quite where to start, the following guide might just help. We'll look at some crucial questions you should be asking including measurement and fees and also give some good tips on what include in the brief. 


Topics: Public Relations, copywriting, PR Brief, in-house marketing, marketing and PR

PR for small businesses: Do SMEs need PR?

Posted by Clare Coyne

Oct 7, 2013 3:31:00 PM


Despite the growing range of cheap digital marketing tools, small businesses are still at something of a disadvantage when it comes to promoting themselves and enhancing their visibility.

Many companies in this category lack a high-profile in terms of physical presence and won't typically have a huge amount to spend on paid methods such as advertising. While search and social media have certainly levelled the playing field to an extent, they're still highly resource-intensive tasks that demand both time and technical skill.

Given this situation, could it be worth it for SMEs (small to medium-sized enterprises) to branch out into PR? In this guide, we'll delve into the issue and provide some actionable advice on whether PR is right for your fledgling firm.


Topics: online advertising, PR and marketing, social media marketing, small businesses, small business pr, Pay Per Click, PPC, SMEs, Print Advertising

Social media strategies for housebuilders: How to attract visitors and achieve more sales

Posted by Clare Coyne

Sep 30, 2013 4:40:00 PM


Conducting online research before investing in a product or service is a given for the modern consumer and it's no suprise that the internet has become an increasingly valuable resource for those looking into buying a home.

To help you take advantage of this trend, in this post, we'll take a look at how getting to grips with social media can help attract more home buyers to your developments. 


Topics: Social Media, house building, construction

Crisis Media Training For NHS CEOs – Tips to help you weather a media storm

Posted by Clare Coyne

Sep 10, 2013 10:58:48 AM

With the healthcare sector under ever-increasing scrutiny, we investigate the best ways for NHS CEOs and Trusts to properly prepare and plan for negative press and media fallouts. 


Topics: media relations, Tips, Crisis communications, Communications

Five easy writing tips to help you deliver your message more quickly and clearly

Posted by Clare Coyne

Sep 3, 2013 12:07:32 PM

No one likes a time waster, but aren't we all perhaps just a little bit guilty of wasting precious minutes and hours on pointless tasks? There are the obvious ones - we check our emails constantly, we log on to Facebook and Tweet at every possible opportunity. But these distractions are only a drop in the ocean compared to large-scale day-by-day time wasting, especially around communications and writing. In this guide, we'll take a look at a few simple ideas to cut time loss, reduce duplication of effort and help your business to communicate quickly and effectively.

Topics: Communications, News

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