Whether it’s on television, online or print, we’re all exposed to relentless amounts of PR every day from companies trying to put their product in the best light possible.
Without question, the rise of social media in people’s lives on mobiles and tablets means that a greater amount of an organisation’s attention is placed on creating a successful Twitter/Facebook post.
Achieving a substantial amount of views on one of these websites can be similiar to gaining front page on an established publication like the Finanicial Times.
This can be done via amusing pictures, engaging with their audiences in online conversation or even a public stunt, all which would be documented across several different online platforms.
Some companies have taken full advantage of this ever-growing way of reaching their audience with some brilliant PR campaigns in the last year, whereas some have fallen flat or not quite got the right message across.
So without further ado, here’s our pick of the good and bad side of social media PR – ‘The Best and Worst Social Media PR Campaigns of 2014’.