Roland Dransfield Blog

Gerald Heneghan

Gerald joined RDPR in early 2013 and has worked across the entire team to integrate web content into proposals and client campaigns. He combines a background in journalism with internet savvy and a genuine passion for technology and search
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Recent Posts

Roland Dransfield Shortlisted for Agency Blog of the Year

Posted by Gerald Heneghan

Jul 17, 2015 2:14:00 PM

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We're ecstatic to have been shortlisted for Agency Blog of the Year in the inaugural 2015 UK Agency Awards.

Our entry focused on our inbound marketing campaign, of which our blog is a crucial element.

Over the past two years, we've been focused on transforming our digital assets into a platform for lead generation by utilising inbound methodology to bring prospects to us.

And we're delighted to report that the campaign has worked brilliantly – attracting a wealth of potential customers from our target sectors and beyond.

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Topics: awards

Capitalising on PR via your online assets

Posted by Gerald Heneghan

Jul 16, 2015 2:26:00 PM

 

SMgraphicPR, and its media relations aspects in particular, can be great for getting your name in the headlines, but you're missing a trick if you're not using your online assets to extend its reach.

The dawn of digital has made it easier than ever to connect with key audiences and in this guide, we'll illustrate some simple ways to complement your PR by making proper use of digital channels.

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Topics: media relations, Online Marketing, PR

Why you should still be using Google+

Posted by Gerald Heneghan

Jun 22, 2015 1:15:00 PM

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I'm not going to sugar-coat it. Google+ isn't the best social network in the world, nor the most active or popular – particularly in the UK.

However, none of that changes the fact that it's still something that pretty much every business should be using and in this guide, I'll set out several compelling reasons as to why your organisation should still be using Google+.

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Topics: Social Media

SASCon 2015: 10 Things We Learned

Posted by Gerald Heneghan

Jun 12, 2015 4:48:00 PM

 

RDPR's digital team was privileged to attend SASCon 2015 yesterday (Thursday June 11th).

Billed as one of the UK's finest search, analytics and social conferences and now entering its sixth year, it certainly didn't disappoint.

For those of you who didn't manage to make it, we've put together some key points that we gleaned from some of the fantastic search and social speakers in their fascinating presentations, as well as their slide decks (where available).

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Topics: social networking, SASCon 2015

RDPR Shortlisted for Best Content Team - Prolific North Awards 2015

Posted by Gerald Heneghan

Apr 22, 2015 11:45:00 AM

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We're absolutely over the moon to announce that we've been shortlisted for Best Content team in the Prolific North Awards 2015.

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Topics: Prolific North, Content Marketing, awards

Analyse your Twitter performance for free: A visual guide to organic tweet analytics

Posted by Gerald Heneghan

Apr 15, 2015 4:57:00 PM

 

Twitter1While advertisers have enjoyed the ability to measure the performance of their promoted tweets for some time – Twitter recently rolled out its analytics to all users, enabling you to assess the performance of all your activity on the platform free of charge. 

In this guide, we'll take you through how to access Twitter analytics, what the metrics mean and how you can use the information to better your social media marketing. 

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Topics: Analytics

Should I be using LinkedIn? And How Should I be using LinkedIn?

Posted by Gerald Heneghan

Apr 7, 2015 4:16:00 PM

 

linkedin_for_business_marketing'Should I be using LinkedIn?' and 'How should I be using LinkedIn?' are two of the most common questions I'm confronted with in regard to B2B social media. 

And the answers, while fairly simple, are far from straightforward. So in this guide, I'll be taking a look at what you can potentially gain from this powerful platform, as well as the best and most time-efficient ways to get the most out of LinkedIn. 

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Topics: social media marketing, LinkedIn

Why You Should Write Longer Blog Posts (And How To Do It Properly)

Posted by Gerald Heneghan

Mar 25, 2015 5:52:00 PM

 

BloggingWhen introducing newcomers to content marketing, one of the biggest hurdles to overcome is the belief that their customers have neither the time, nor inclination, to delve into a lengthy blog post.
 
Despite what your own reading habits and conventional wisdom might suggest, long-form blog posts – among other types of content – are the most successful format on the internet.
 
In this guide, we'll explore why readers gravitate towards longer blog posts, how you can emulate the best performers and offer advice on how to go about producing long-form content that engages your key audiences.

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Topics: Content Marketing, copywriting, blogging, content

What 47 King Street West can teach restaurants about handling complaints online

Posted by Gerald Heneghan

Mar 4, 2015 4:28:00 PM

 

47kingstreetfakefacebookFine dining venue 47 King Street West has hit the headlines this week after its manager took to social media to issue a vitriolic response to complaints about the experience of one hen party at the eatery.

But what can Barry H's decision to brand his customers 'chav cheap trash' teach restaurants about how to handle complaints online?

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Topics: social media marketing, 47 King Street West, Social media and customer service

A Beginner's guide to LinkedIn's publishing platform: Pulse

Posted by Gerald Heneghan

Feb 12, 2015 2:17:00 PM

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If you're a LinkedIn user, you've undoubtedly seen people's self-published content popping up in your news feed. 

But why is this happening and why are people flocking to the site's new publishing service? In this guide, we'll introduce you to Pulse – the platform driving this trend – and offer some compelling reasons as to why it could be worth posting your own stuff there.

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Topics: Social Media, publishing, LinkedIn, Social media tools, Pulse,

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The latest news and views from Manchester communications agency, Roland Dransfield. 

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