Journal
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    better_writing_doesnt_mean_quicker_writing-Speak the words 'social media' and many newcomers envisage staple sites like Twitter, Facebook and LinkedIn.

    But did you know content can also be social? In this guide, we'll explain why this important facet of online marketing is often unfairly lumped in solely with SEO (search engine optimisation) and offer guidance on how best to incorporate the content your produce into your social networking efforts.

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    the_web_is_made_up_of_a_system_of_links-The web's intricate system of hyperlinks ('links') is what makes it possible for modern search engines to operate. And the quality, diversity and number of links pointing at your site can play a huge role in determining where you'll appear in search results for any given query.

    In this section of our guide, we'll take an in-depth look at the role links play in SEO for property companies and offer advice on the best and most sustainable ways to acquire these.

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    mobile_friendly_label-683642-editedGoogle has unveiled a new tool to help users discover how friendly a website is in terms of mobile browsing. 

    The announcement goes on to confirm that the search giant will also be focusing on trying out this criteria as a ranking signal – potentially giving sites that cater to mobile devices a boost in ranking potential.

    Within mobile search results, it'll also be granting mobile-friendly sites a corresponding label to denote their status. This builds upon a 2013 update that saw Google roll out ranking changes that penalised websites that failed to cater for this fast-growing segment of internet users.

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    natural_language_and_semanticsSemantic search is a topic you're likely to have brushed upon if you've kept a proverbial ear to the ground in terms of digital marketing over the past few years. 

    But what is this arcane technology and will it be a blessing or a curse for property companies looking to compete online? 

    In this guide, we'll answer some of the most common questions about semantic search and offer practical advice on how property companies can get ahead of the game in the field.

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    Opposition to development is nothing new, particularly in a country like ours that's often accused of being plagued by knee-jerk NIMBYism.
     
    But as the world becomes ever-more digital, the web has opened a new arena for those trying to galvanise support to combat a prospective scheme. The internet has made it easier than ever for like-minded protestors to come together, share their opinions and attempt to prevent developments in areas close to their hearts.
     
    In this guide, we'll look at the anatomy of an online protest and examine the methods and results of several high-profile, real-life case studies.
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    How not to outreach 

    Spammy_linkbuilding_outreach

    As covered in our guide to SEO for the property sector, acquiring inbound links is a major focus for companies looking to bolster their performance in search.

    One popular tactic is offering to write guest articles for another site in exchange for a link back to the domain of your choice. This form of linkbuilding is known as 'outreach' and despite Google's warnings about link schemes, remains a popular avenue for many digital marketers.

    There's a right way and wrong way to go about this, however, and I thought I'd share one cringe-inducing, real-life example that landed in my inbox and highlighted some of the worst practices.

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    3438401204_40086c094f_o-916362-editedAlmost every company has a 'news' section on their website, but only a fraction of these are being utilised properly as a marketing asset. 

    In this guide, I'll take a look at the paradigm that holds many businesses back in this regard and offer some advice on how to turn your neglected news into something worth reading, as well as an effective tool to boost your profile and SEO (search engine optimisation) in the long term. 

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    Content has been king for the best part of two decades now and its popularity shows no signs of relenting.

    how_to_write_better_in_7_easy_steps_1Businesses that subscribe to content marketing attract roughly three times as many leads as those that don't and enjoy a conversion rate almost six times higher than non-adopters.

    And while you've certainly got to be in it to win it, unlike a primary school egg and spoon race, simply taking part won't earn you any medals. Producing sufficient levels of tailored, effective and engaging content in a timely manner are commonly cited as some of the biggest challenges for marketers, particularly in the field of B2B.

    Content shouldn't be confused with copy, however, and while the likes of video, visual and other types of rich media are on the up - written articles remain a steadfast favourite for newcomers and veterans alike.

    In this guide, I'll tap into the experience I've gained after spending the best part of a decade in the field as a professional writer and reveal my one sure-fire method for producing better content that attracts leads and delights your prospects.

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    If you've paid any interest to the world of digital marketing in the past few years, you're likely to be as sick as I am of the phrase 'Content is King'. However, the role content plays in SEO for property companies is undeniably important. Content_is_king_in_seo_for_property-450192-edited

    In this section of our guide, we'll delve into the affect content can have on where your site appears in search results, discuss best practice and address some of the most popular misconceptions surrounding the field.

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