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Social media for hotels: How Manchester venues shape up

Posted by Hannah Khan

Jun 30, 2014 3:22:00 PM

 

With Manchester having up to a million international visitors in a year, hotels are an essential part of the city. By 2013 there were 7,860 hotel rooms around Manchester and with plans to increase this number in the works, it has been said that the figure will jump to a huge 11,137 by 2016. It's all well and good building masses of hotels, but will developers be able to cater for all of Manchester's 1,171,000+ worldwide visitors?

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Considering this, events in the city, such as the yearly Christmas markets, constantly growing in popularity and adding £74.3m to the local economy in 2012, there's definitely a gap in the market for new brands to join the hotel world and massive potential to fill the beds.

In this article, we'll investigate which Manchester hotels are making the most of social media and share some of our top tips for creating a strong social marketing plan that will help you attract new customers in the increasingly competitive hospitality market.

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Topics: marketing, Social Media, social networking, customer service, hotels,, travel, Manchester, online voucher, social media engagement

Social media management for SMEs – How the right tools can save you time

Posted by Hannah Khan

May 1, 2014 2:26:00 PM

 

Social media marketing is becoming an increasingly popular avenue for businesses of all shapes and sizes. As a cost-effective replacement for a traditional advertising campaign, using several platforms to communicate your brand values is a great option. But what many fail to consider is the time that it takes to deliver a strong campaign that'll generate leads and effectively attract your potential clients.

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In this guide, we'll offer our top five tips on social media management tools that'll help you meet your social commitments in a fraction of the time it'd take you to do things manually.

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Topics: Online Marketing, social media marketing, SMEs, social media management

Interactive digital apps: Do they know more about us than we do ourselves?

Posted by Hannah Khan

Feb 7, 2014 2:49:00 PM

Does the Digital world know more about us than we do ourselves?

What I learnt at Digital Swot

One of the most interesting talks at the recent Digital Swot conference was The Next Web's Martin Bryant's presentation which offered an insight to how digital technology is set to advance over the next few years. Something that fascinates me in particular is the question of whether it will expand at such a rate that we are unable to control what is being created. 

 

One thing Martin went into detail about is the development of new search apps. The main idea of these apps, such as Google Now and Yahoo's Aviate, is the fact that apps will learn things about us that we might not want them to.

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Topics: reputation management, Google, Digital Marketing, Technology, social networking, online, socialmedia, Snapchat, Yahoo, Digital Swot, Digital, Apps, Interactive,

Social Media Branding : 5 top tips

Posted by Hannah Khan

Dec 9, 2013 4:31:00 PM

May the best brand win

A significant amount of how you manage your online reputation is determined by the brand values you want to get across to your audience.

Getting people to recommend your brand through word of mouth, social reviews and referrals is one of the key aspects of creating a relatable and successful image. Social promotion will help you engender trust, loyalty, and popularity from your customers.

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In this guide, we'll examine how to ensure your brand values help portray your company ethics in a way that creates a bond with your intended audience on both a physical and a psychological level.

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Topics: reputation management, Content Marketing, Social Media, B2B, social media marketing, content, branding, brand awareness

How to avoid social media horror stories: Four Top Tips For Marketers

Posted by Hannah Khan

Oct 31, 2013 2:00:00 PM

 

Social_media_horror_stories_are_no_laughing_matter
Social media is one of the most popular marketing strategies of the 21st century. However, as many leading businesses have found, it's becoming ever-more difficult to protect your company's brand values when using social media platforms.

In this specially-themed guide, we'll help you take advantage of best practice, while preventing your profiles from becoming a social media horror story.

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Topics: media relations, Social Media, social media analytics, social media ROI,, negative press

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