When writing a press release for any niche sector, it’s important to keep your audience in mind. For property journalists, the requirements for your press release totally depend on what type of development you’re covering.

Social media is more than just a way of contacting your friends or sharing photos - it’s a tool for doing business.

When deciding to embark on PR activity, it’s important to be able to identify what is and isn’t a good story. What does a strong news story look like and what should you avoid?

When companies launch their PR activity, the first task is to set goals which will evaluate the success of the campaign. The key to accurately and efficiently measuring the success of PR depends on choosing the correct metric to correspond with the objective of the PR activity.

A recurring theme of SAScon yesterday was the importance of understanding your customers' behaviour, knowing which platforms they use and the best tools to reach them.

Greater Manchester was mentioned a handful of times during George Osborne’s hour long address. As such, we reached out to our clients to see what they had to say about the announcements for the North West.