Roland Dransfield Blog

Kate Healey

Kate has been with RDPR for more than seven years and has specialised in creating and implementing PR for a range of corporate and property clients. Kate has a keen interest in sector-related campaigns, such as retail, logistics, manufacturing and construction. She has been one of the main account handlers for law firm Hill Dickinson, accountancy practice Crowe Clark Whitehill and The Co-operative Food.
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Recent Posts

Content marketing for commercial property agents: Creating compelling content that'll bring in occupiers

Posted by Kate Healey

Aug 5, 2015 10:30:00 AM

 

contentmarketingforofficeagentsWith hundreds of potential commercial properties available at the click of a button, it's harder than ever for schemes to differentiate themselves from every other development in the market. 

Fortunately, few seem to take advantage of online avenues and the number one way to set yourself apart on the web is by publishing content that out-performs that of your competitors. 

In this guide, we'll offer some top tips on creating relevant content that will pique the interest of potential occupiers, as well as how to leverage these qualified leads and get them over the line and on the books.

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Topics: Online Marketing, Content Marketing, commercial property

5 Reasons Social Media is a Must at MIPIM

Posted by Kate Healey

Mar 9, 2015 12:20:00 PM

 

The great and the good from the world’s property industry are once again cutting the tags off their new sunglasses as they prepare for another trip to the sunny shores of the Cote D’azur for MIPIM, the annual property conference. 

Breakfast events, meetings and dinners are shoehorned into the four day event, with the objective of casting the net further to make new relationships and solidifying existing relationships. Over the last few years, social media has transformed the way in which the MIPIM fraternity communicates - helping to increase your reach change in person and overcome the criticism that “it’s just Manchester but by the sea.” 

In this guide, we'll explain why using social media is a “must” at MIPIM, if you want to grow your business and offer some ideas that'll help you be part of the #MIPIM2015 conversation.

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Topics: property, Social Media

7 ways to get your company in the headlines with forward features and editorial calendars

Posted by Kate Healey

Feb 19, 2015 1:12:00 PM

 

forward_features_are_a_valuable_resource-518604-editedWhile not as popular as they once were, forward features remain a staple of PR and media relations. 

These resources, also referred to as 'editorial calendars' provides a glimpse into what publications plan to cover in the future – giving PR agencies and in-house teams time to plan, prepare and pitch contributions.

In this guide, we'll take you through the best practice of using these assets and offer some top tips on increasing your chances of gaining coverage with editorial contributions.

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Topics: media relations, Public Relations, forward features

Why professional services firms aren't making the most of their PR

Posted by Kate Healey

Sep 24, 2013 4:40:00 PM

 

PR for professional services – a “nice to have” or something you have to consider when either you or your client makes a faux-pas?  Although many firms have a retained PR agency on hand for any crisis, few engage with them, yet are surprised when they don’t get the column inches they expected.

With the latest statistics from the Solicitors Regulation Authority highlighting that 30 of the UK’s top 200 law firms are in serious financial difficulty, with reports of a further 160 firms at risk of failure,  ensuring that you are getting the best return on investment has never been more important.

So what can you do? We’ve identified some of the areas where many organisations struggle when making their first forays into collaborating with a PR agency: 

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Topics: media relations, Tips, PR, Crisis communications, Communications, Social Media, B2B, PR and marketing, lawyers,, accountants,, professional services,

George Osborne and social media: #hardworking or #hardlyworking?

Posted by Kate Healey

Sep 3, 2013 3:18:34 PM

George Osborne recently received praise for his tactical use of hashtags, but will this spate of social media activity mark the start of a new era for this controversial figure's lacklustre online presence? We investigate.
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Topics: Tips, Online Marketing, Digital Marketing, Communications, Social Media

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