New stories break on Twitter and reactions to those happen almost immediately. This is why it’s important for you to follow the right type of people.

It’s no surprise that companies who blog generate more traffic and more than half have won a customer through this activity. A blog that's updated regularly with interesting, relevant content attracts new and returning visitors.

You’re probably familiar with social media platforms such as Facebook and LinkedIn, but do you know the difference between personal profiles and company pages?

Infographics are simply graphic visual representations of information, allowing us to present information quickly and clearly.

The use of visual information has certainly boomed over that past few years and infographics have grown in popularity, proving successful for many businesses of all shapes and sizes.

A successful launch event can be extremely effective in building up awareness of your business and lending it credibility, but can often involve a lot of effort on the part of the organiser.

Whether you’re launching a new scheme, product or building, you’ll want to make sure you put on a good show. So in this guide, we explore things you need to consider when organising the perfect launch event.

Last week, we reported on what we learned from one of the UK’s finest search, analytics and social conferences, SAScon. Amongst a whole host of industry experts, one session that called to me was Laura Thomas’s (Head of Online Display at MediaCom) “Paid Social and the Quest for Creativity” talk, where she explored what it means to be creative and how technology is influencing us.

As part of the digital team, I’m always looking at new ways to push our team to be more creative and the thought that technology is empowering us to do so really interested me. So I delved in deeper to what this means for us and the industry.

RDPR's digital team was privileged to attend SAScon 2016 last week (June 17-18th).

For those of you who didn't manage to make it, we've put together some key points that we gleaned from some of the fantastic search and social speakers in their fascinating presentations.

Jam-packed with industry experts and insights, SAScon is billed as one of the UK's finest search, analytics and social conferences – and it certainly didn't disappoint.

So without further ado (and in no particular order), here’s twelve lessons we took away from the tech-filled two-day event:

RDPR’s digital team were delighted to attend SAScon 2016, held at MMU Business school last week.

Still revelling from some of the fantastic sessions and presentations on day one, we were excited to see what day two had in store for us.

You may have already read our guide on why your business should use GIFs on social media but for those of you who missed it, let’s take a quick recap:

GIFs (or Graphics Interchange Format) are basically a series of images played in sequence, like a flipbook.

While they’re not always suitable for every type of content, GIFs can be used to liven up posts, drive home a point and add a level of richness and media to otherwise dry content. It also helps you to stand out on social media, adding moving images can really catch the eyes of consumers when they appear in their social feeds.

So now you know ‘why’, let’s delve into the ‘how’.

In this guide, we take you through an easy step-by-step approach to creating GIFs and more importantly – how to share them.

When your website is live on the internet, every update you make contributes to your interactions with visitors, customers and search engines. A static website without updates is essentially a dead entity, which will go unnoticed in the scope of the world wide web.