Journal
  • what-are-infographics1.jpg.png

    Infographics are simply graphic visual representations of information, allowing us to present information quickly and clearly.

    The use of visual information has certainly boomed over that past few years and infographics have grown in popularity, proving successful for many businesses of all shapes and sizes.

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  • How to organise a successful launch event

    Posted by Kay Stevens Jul 19, 2016 9:11:13 AM

    launch-event-prosecco.jpg

    A successful launch event can be extremely effective in building up awareness of your business and lending it credibility, but can often involve a lot of effort on the part of the organiser.

    Whether you’re launching a new scheme, product or building, you’ll want to make sure you put on a good show. So in this guide, we explore things you need to consider when organising the perfect launch event.

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  • Tech-laptop.jpg

    Last week, we reported on what we learned from one of the UK’s finest search, analytics and social conferences, SAScon. Amongst a whole host of industry experts, one session that called to me was Laura Thomas’s (Head of Online Display at MediaCom) “Paid Social and the Quest for Creativity” talk, where she explored what it means to be creative and how technology is influencing us.

    As part of the digital team, I’m always looking at new ways to push our team to be more creative and the thought that technology is empowering us to do so really interested me. So I delved in deeper to what this means for us and the industry.

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  • 12 things we learned from #SAScon 2016

    Posted by Kay Stevens Jun 23, 2016 10:00:00 AM

    Topics: SAScon16

    influencer_marketing.jpg

    RDPR's digital team was privileged to attend SAScon 2016 last week (June 17-18th).

    For those of you who didn't manage to make it, we've put together some key points that we gleaned from some of the fantastic search and social speakers in their fascinating presentations.

    Jam-packed with industry experts and insights, SAScon is billed as one of the UK's finest search, analytics and social conferences – and it certainly didn't disappoint.

    So without further ado (and in no particular order), here’s twelve lessons we took away from the tech-filled two-day event:

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  • How to create GIFs

    Posted by Kay Stevens May 3, 2016 11:15:06 AM

    Topics: content

    RDPRexample.gif

    You may have already read our guide on why your business should use GIFs on social media but for those of you who missed it, let’s take a quick recap:

    GIFs (or Graphics Interchange Format) are basically a series of images played in sequence, like a flipbook.

    While they’re not always suitable for every type of content, GIFs can be used to liven up posts, drive home a point and add a level of richness and media to otherwise dry content. It also helps you to stand out on social media, adding moving images can really catch the eyes of consumers when they appear in their social feeds.

    So now you know ‘why’, let’s delve into the ‘how’.

    In this guide, we take you through an easy step-by-step approach to creating GIFs and more importantly – how to share them.

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