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Maria Murphy

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What makes a great news story?

Posted by Maria Murphy

Apr 12, 2016 1:45:34 PM

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News is simply defined as, "newly received or noteworthy information, especially about recent events.”

In this guide, we layout five notable areas of importance when discussing whether or not a news story will be scooped up by the press. Ideally, a great news story should typically embody at least two of these when competing for publication.

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Topics: PR

How the internet has changed the way housebuilders market properties

Posted by Maria Murphy

Feb 5, 2015 12:13:00 PM

 

the_web_has_changed_how_houses_are_soldUnless you've been living under a rock for the past decade or so, it'll have been hard to ignore the rapid pace with which our daily lives and routines have become more intertwined with digital technologies.

We're not merely comfortable with carrying around powerful computers in our pockets – we're reliant on them. The increasing ubiquity of connected devices, like smartphones and tablets, has transformed both our day-to-day lives and the way we do business.

And in perhaps no other sector has the change been as profound as in residential property. In this guide, we'll take a look at how the house-buying process has changed and examine the implications for residential developers in the coming years.

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Topics: Online Marketing, estate agents,, housebuilders

Why Start-Ups Need PR

Posted by Maria Murphy

Sep 11, 2014 4:48:00 PM

 

Your new company has just created a fantastic and innovative product or service. Your business plan is in your hand and you’ve rehearsed your elevator pitch excessively. Now you need to let people know about what you’re offering and go about attracting customers. 

Working_Hard-6-361988-editedWhile traditional marketing and advertising might be a common port of call for new businesses – there's also a compelling case to be made for the use of PR for start-ups. 

In this guide, we'll highlight several of PR's key benefits for this demographic and offer some top tips on how start-ups can get the most out of PR without breaking the bank. 

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Topics: media relations, PR, SMEs, event management,, start-ups

Metrolink Lines and house prices infographic

Posted by Maria Murphy

Sep 3, 2014 4:44:00 PM

 

Our infographic on how house prices have increased in areas within close proximity to a Metrolink station has been featured in the Manchester Evening News today.

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Topics: House prices, Infographics, Metrolink,

Media relations: What is it and how does it work?

Posted by Maria Murphy

Aug 6, 2014 2:48:13 PM

 

Media relations is nothing newWhat is media relations?

Organisations' relationships with the media can be a somewhat contentious issue and PR agencies are often blamed for facilitating this skewed association.

For those of us in the industry, however, this everyday practice is far less controversial. And in this guide, we'll get to the bottom of what media relations is and how it works on a day-to-day basis.

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Topics: media relations, PR, Public Relations

PR and Marketing for SMEs with no budget

Posted by Maria Murphy

Apr 9, 2014 11:48:00 AM

 

PR and marketing for SMEs can be a trial, especially when your business is just getting off the ground. While there's obvious benefits to promoting your product or service on a wider scale - smaller firms are often constrained by time, resources and budget.

In this guide, we'll examine some options that you can implement today for little-to-no cost and offer some top tips on getting started.

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Topics: blogging, social media marketing, small businesses, SMEs, marketing and PR

Online marketing for the built environment - How housebuilders can create an online community

Posted by Maria Murphy

Jan 24, 2014 10:42:00 AM

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Savvy online marketing has historically been associated with large multinational corporations. But, in reality, everyone is searching the web for information on products and services and looking for advice on absolutely everything.

Gone are the days when mammoth marketing budgets determined the success of a housing scheme and with 90% of home buyers are using the internet to conduct their research, online marketing has now become a necessity for housebuilders.

In this post, we’ll explore how house builders can effectively employ online marketing tactics to create and most importantly connect with a targeted online community.

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Topics: Online Marketing, built environment, property, Social Media, Twitter, housebuilders

Should housebuilders be relying on local ads to promote their houses?

Posted by Maria Murphy

Jan 20, 2014 3:24:00 PM

 

For years the housebuilding industry has relied on traditional and local media outlets to promote new homes. However, with the Liverpool Daily Post closing its doors last year due to both falling advertisement revenues and circulation figures - housebuilders are undoubtedly considering alternatives.

The fact that digital marketing techniques are on the up and up is pushing more and more businesses to rethink their marketing output and adapt their strategies when targeting, pursuing and converting new home buyers.

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In the past, we have seen regional papers work wonders in attracting new buyers, however, with our local publications depleting at a rapid rate there's never been a more opportune time to investigate alternate ways to advertise and promote housing schemes.

 

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Topics: Digital Marketing, SEO, property, Social Media, Advertising, house building, social networking, video, housebuilders

Christmas Marketing: Are retailers undertaking an online exodus?

Posted by Maria Murphy

Nov 20, 2013 2:33:00 PM

 

Christmas_advertising_and_marketing_is_tailoredBy now all major retailers in the UK have launched their Christmas campaigns, however, this year it seems more are ploughing their budget into online activity in an effort to mirror their audience's shopping habits.

While some argue that the kick-off for Christmas advertising gets earlier every year, things typically get underway just after Bonfire Night. It's a magical time of year, when retailers and virtually every other type of business commence their seasonal advertising campaigns to encourage shoppers to get in the mood for the celebrations and shell out some festive funds on their goods and services.

In this article, we'll look at examples of the UK’s bigger retailers Christmas campaigns and the results they have achieved with these so far. We'll also investigate why we think retailers might be looking at shifting their mindset to offer advertising campaigns for TV and online.

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Topics: retail, online advertising, christmas,, yuletide,, christmas marketing,, festive,

Why are retailers seeing an increase in footfall?

Posted by Maria Murphy

Oct 24, 2013 11:57:00 AM

 

New statistics indicate that the UK retail sector has seen something of a rebound in recent months. But what's driving this trend and how can retailers capitalise on this newfound optimism?

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Topics: retail, property, social media marketing, Ipsos,, Economy,, retail statistics, UK,

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