Blogging may seem so 2010, but blogs can still be a great source of information, and with an added personal touch, they make digesting all that knowledge a whole lot more fun. Whilst you might not want to dedicate your time to reading a whole book on a topic, blogs can give you a quick fix so you are up to date. Marketing is a world in which there are constantly new fads that you want to be clued up on, so here are some marketing-focused blogs that will keep you looking like the smartest person in the room.

In the last decade, video content has taken the marketing world by storm, and for good reason: as a form of content, it is hugely successful in garnering high levels of engagement and captivating an audience. But just how accessible is video content?

In a slew of new features launched by Instagram in 2020 ‘Guides’ seemingly flew under the radar as ‘Reels’ took the social media platform by storm. But what is this new feature’s purpose and what benefits does it provide for brands? We thought we’d shed some light on the conception of Guides and what role they can play in a social media content strategy. Take a look! 

As Kamala Harris and Joe Biden were respectively sworn in as the 46th Vice President and President of the United States, social media was flooded with responses to the historic inauguration. In a moment that saw the global community take a sigh of relief, an age-old PR conundrum resurfaced: how can brands express their political affiliations without alienating customers? 

What springs to mind when you think of the social media platform TikTok? 

Blogs are an incredibly useful tool that can help you develop your online presence, brand awareness and audience engagement, which will in turn grow your business (whether that be you as an individual, or as an organisation). 

No marketing strategy is complete without a comprehensive social media plan, and, whilst paid advertising can give you those instant rewards, growing your following organically is a great way to engage with potential customers, without having to spend a penny. 

The world of Public Relations is an ever shifting and evolving industry - which makes it unbelievably exciting - but also challenges you to constantly be up to date.