Ambient Advertising refers to the placement of ads on unusual objects or in unusual places, where you wouldn't usually expect to find them. The concept has evolved because it has a lasting impact on the minds of consumers, making it arguably more effective than a conventional ad.
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How PR pros can weather a crisis and come out on top
Posted by Sam Dyson May 21, 2019 10:37:33 AMIn the world of PR, crises are inevitable but there are ways you can counter these problems to ensure that you come out on top.
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As MIPIM 2019 approaches, it’s about time you got your social media plan of action in place in order to enhance your exposure and maximize your new business opportunities.
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Take a knee: Should brands join in on social movements?
Posted by Sam Dyson Jan 25, 2019 12:52:40 PMTopics: Digital Marketing, Manchester PR Agency, brand, marketing fail
Over the past 12 months we’ve seen a massive shift in brand advertising. Priorities have changed from selling in the key USPs of the company – whether it’s the precision of a Gillette razor blade or the quality of Nike trainers – to championing societal issues.