Ambient Advertising refers to the placement of ads on unusual objects or in unusual places, where you wouldn't usually expect to find them. The concept has evolved because it has a lasting impact on the minds of consumers, making it arguably more effective than a conventional ad.

In the world of PR, crises are inevitable but there are ways you can counter these problems to ensure that you come out on top.

As MIPIM 2019 approaches, it’s about time you got your social media plan of action in place in order to enhance your exposure and maximize your new business opportunities.

Over the past 12 months we’ve seen a massive shift in brand advertising. Priorities have changed from selling in the key USPs of the company – whether it’s the precision of a Gillette razor blade or the quality of Nike trainers – to championing societal issues.