In the last year social media has amassed even more users and its influence is at an all-time high - recent statistics concluded that in 2019 around 45% of the planet are on some form of social media.
So with almost half of the world’s population logging onto social every day, what are they key trends that will influence users in 2020?
We take a look at our top four.
It’s almost impossible to scroll through Instagram these days without seeing an influencer posting about flat tummy tea or charcoal teeth whitening. With Instagram’s growing monopoly on social media users, influencers can help bring unrivalled publicity to brands.
However, many influencers are no longer trusted by consumers and can be seen as disingenuous. In fact, around 61% of consumers would prefer the opinion of friends and family on a product as opposed to an influencer/celebrity who is being endorsed by the brand.
Due to this, we believe that 2020 will see the rise of micro-influencers. Many of these influencers are part of certain social media communities and are more likely to have better, more trusting relationships with their followers.
As a result, consumers are more likely to trust the brands that these micro-influencers are endorsing. It’s also great exposure and a lower cost for brands who are trying to attract more social media engagement.
So if you’re looking to partner with an influencer this year, remember that bigger isn’t always better.
As discussed, social media grew at a remarkable rate last year. However, for many users, the dependency on these platforms is becoming a little too much.
2020 is becoming the year of the digital detox. A digital detox is the process of deleting your social media apps, spending less time scrolling through your news feeds and more time living in the now – experiencing life as it happens.
Around 1 in 3 adults this year have tried to reduce their social media usage in the past year and these numbers are only due to grow. Therefore, when thinking of a marketing strategy, although social media has still retained extraordinary results, in 2020 it’s imperative to consider other channels in terms of gaining brand engagement.
Rise of alternative platforms
Facebook, Instagram, LinkedIn and Twitter have undoubtedly dominated social media for the last decade – but things are beginning to change.
Despite their apparent popularity, Facebook has seen a huge drop in users over the past two years, and Twitter has dropped significantly in followers since its all time high in 2017. So, what new platforms are waiting in the wings to become the next big thing?
Well, first and foremost there’s TikTok, a social media video app where users can create and share short comedic videos. Due to its alternative content and continuously growing audience, consumer brands are jumping on the band wagon and creating their own accounts to engage with TikTok’s 500 million active users
Similarly, Pinterest has seen a growth in engagement recently and are making their mark within the e-commerce space with 75% of users saying they are ‘very interested’ in the products shown on their feeds, as opposed to just 51% of other platforms.
So when trying to engage with a consumer demographic, consider alternative platforms – Facebook might not be for you!
Virtual reality and augmented reality
Brands will begin branching out from their traditional marketing techniques and trial AR and VR to offer online consumers a more engaging buying experience.
AR and VR will be a huge time saver for customers, allowing them to virtually try out products from the comfort of their own home. This will also play its part in promoting sustainable buying habits – by trialling the product through VR, there will be less product returns and therefore fewer delivery trucks running up and down the country.
We can’t wait to see AR and VR take over our social feeds!
And that’s it!
If you would like to discuss how we can help improve your brand's social media efforts get in touch with us here at Roland Dransfield, we would be happy to help!