No matter what you sell, and how you sell it, social media is key for any business, particularly when it comes to growing it.
Social media allows you to create a brand image and gives you the ability to express your attitudes and values directly to your audience. Interaction with your audience away from typical business activities lets you to create a more personal relationship with potential consumers. This is particularly helpful for residential property developers when looking for tenants.
Here are some key points to consider when growing your property social media following.
Interacting with other accounts
Make sure you’re following individuals that fit your target demographic, this includes elements such as location, age and profession. Social media has a huge influence, and residential developers should interact by educating and personalising their audiences’ online experience.
You can interact through retweeting, replying to tweets, liking and commenting on posts. As a brand, you should share news and ideas, even if they aren't yours, this educates and informs your audience – from where the best places are to eat out in the city, to what your development is bringing to the city.
Engaging in conversation online shows you are listening, understand, and interested in your audiences’ ideas and opinions.
Post engaging content
It is important for you to identify your brand’s position, and how you wish to be perceived. Being aware of your audience and what will encourage their engagement is essential to running a successful social media account, and will help you grow your property social media following.
The key to engaging content is to make sure it is relevant to your audience – the following that you’re building will be interested in what your residential build has to offer, so make sure you’re pushing out your key offerings and truly showcasing what makes your apartments the best in the city.
On top of this, become brand ambassadors for your city – share good news, offers and deals of where to get a wonderful meal or a free cocktail, and congratulate your neighbours for any good news they share. By positioning yourself as a true part of the city and sharing news that’s helpful for your potential audience, people will be more inclined to follow you and engage.
And don’t forget, keep posts:
- Short and simple
- Including images and videos
- Use precise and powerful language
Use social growth platforms
Using platforms like Audiense helps you to create a bespoke follower-base by copying your competitors’ followers. The people who follow these accounts will have similar interests and needs to your target audience, so using this platform helps you target them all in one specific place.
As an example, if you wanted to find a large amount of people on Twitter who might be in need of a new apartment, you could use Audiense to copy Rightmove’s audience. This is all completely above board – it’s just a quicker way for you to mass-follow accounts who will be of interest to you and vice versa.
By using Audiense, you can make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns.
And that’s it!
Quite a lot goes into growing a property social media following, but if you follow these tips you should see your audience grow daily with relevant people and potential customers.