Roland Dransfield Blog

Happy Valentine’s Day – how to give your commercial property scheme the love it deserves

Posted by Eleanor Gorick

Feb 14, 2018 11:44:31 AM

   

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It’s the month of love! As it’s Valentine’s Day, we wanted to let you know how to give your Manchester commercial property scheme all the love it deserves this year!

Manchester - which is one of the fastest growing cities in the world – is developing quite the booming property market. New commercial property schemes are given planning permission on what seems like a daily basis, however these will only be successful if you show them the love they deserve and differentiate them from the rest!

There are a number of ways to engage with your tenants and make them feel all the love in the world. Let’s take a look.

 

Events

Your tenants are your most important asset which means tenant engagement is key! Putting on different events for tenants is one huge way you can show some love.

Why not:

  • Plan a wellness week for your tenants
    • Yoga? Pilates? Stress-busting workshops? Not only will this allow tenants to meet one another, it also shows you are nurturing your Manchester commercial property scheme and showing that you care about your tenants who work in it
  • Networking events after work for tenants is also another great way for the different businesses to meet one another – spread the love by building a mini-Manchester community within your property scheme

 

Sponsorship

Sponsoring industry events, trade shows and exhibitions can have an incredible return on investment.

Sponsoring an event puts your Manchester commercial property scheme front and centre! Your brand will be seen throughout various elements of the event and attendees eager to learn more about your property will come and find you.

For example, sponsoring the Great Manchester Run would give your Manchester commercial property scheme a national audience, your name would be given pride of place on every piece of branding at the event, and you will get spotted across TV, social media and national publications. It also shows you are giving something back to the community.

 

Loyalty cards

Why not give your tenants a loyalty card that gives them specific benefits?

Liaise with local businesses on discounts they can give to those with a loyalty card. Local gyms, pop up shops in your property, local cafés? Your Manchester commercial property scheme is then seen to give something back to your tenants! We all know that everyone loves a discount.

Loyalty cards also work well as a simple marketing tool to spread the word of your business and everyone loves to chat about any deals and discounts they have received!

 

And that’s it!

Are you feeling more clued up on loving your Manchester commercial property scheme? It is really important to ensure you engage with your tenants and get your name out there in the big world of Manchester!

If you need help with your own commercial property scheme efforts or would like to discuss other PR and marketing activities, get in touch with us at Roland Dransfield and we’ll be able to help you out.

Don’t forget to follow us on Twitter, LinkedIn and Instagram to stay up-to-date on all things social media, marketing and PR.

Topics: Manchester, commercial property, valentines day

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