You’re probably familiar with social media platforms such as Facebook and LinkedIn, but do you know the difference between personal profiles and company pages?
We’ve previously covered why social media is a crucial tool for businesses so in this guide, we’ll take you through, step by step, on how to create a Facebook and LinkedIn company page so you can put these skills into practice.
To begin, navigate to https://www.facebook.com/pages/create.php. This page will give you option to choose from six different classifications that consist of:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Cause or Community
Here you’ll want to select the second option (Company, Organisation, or Institution).
Next you’ll be asked for an official name for the business page - remember to choose carefully, Facebook allows you to change your name and URL only once and it's a tricky and tedious process should you want to change it later.
Facebook should then automatically walk you through the basic steps to complete the fundamental aspects of your Page, such as: about section, website, domain URL and profile photo.
TIP: while any perfectly square image will work, the recommended size for a profile photo is 180 x 180 pixels.
Facebook admin panel
Now you have the basic skeleton of a Facebook business page, the next step is getting to grips to the admin panel.
In the top navigation, click on the option for "Settings." Here you might be overwhelmed by the options here, so let’s take a look at some of the basic settings, highlighted above.
- General:Here you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
- Notifications: This section allows you to customize when and how you'd like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
- Page Roles: There are five different types of roles for people who manage Pages. When you create a Page, you automatically become the Page's admin, which means only you can change how the Page looks and publish as the Page. But you can also invite other colleagues to make changes to your Pages and assign them to one of these roles:
- Admin: Can manage all aspects of the Page, including sending messages and publishing as the Page, creating adverts, seeing which admin created a post or comment, viewing insights and assigning Page roles.
- Editor: Can edit the Page, send messages and publish as the Page, create adverts, see which admin created a post or comment, and view insights.
- Moderator: Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create adverts and view insights.
- Advertiser: Can see which admin created a post or comment, create adverts and view insights.
- Analyst: Can see which admin created a post or comment and view insights.
LinkedIn should be treated as any other social network and used to promote company and wider content.
As this is primarily a business platform, company focused news should be the primary content driver. And once the content has been published from the LinkedIn company page, key stakeholders within the business should share the updates with their personal connections, to make the most of the reach.
Setting up a LinkedIn Company Page
Please note, similar for Facebook, before you start you must have your own personal LinkedIn profile to set up an official company page.
To get started, go to Interests at the top of your LinkedIn homepage and select Companies from the drop-down menu.
Then click the Create button in the Create a Company Page box on the right of the screen (pictured right).
Next you’ll need to enter your company’s official name and your work email address – you will need to verify this via email later.
Click Continue and then enter your company information. This is where you can type in an overview and detailed description of your company and upload logo and banner (note: your logo should be 50 x 50 pixels).
To post via your LinkedIn company page you must first be a designated admin. This is also located in the edit profile section, under the sub-header ‘Company Pages Admins.’ The profile you used to set up the company page will automatically be added as admin but to add someone else, such as another member of the team, you must first be connected on LinkedIn (i.e. following them). Providing you are, you can then simply type in their name and select them from the drop down menu. You can easily remove admins at any time by clicking on the cross on the far right of their name.
Once added you would then login in as normal on your personal account, navigate to the company page and will have the option to publish, as seen below:
That just about covers the basics on how to set-up both LinkedIn and Facebook company pages, but if you’d like a more in-depth process on optimising your company social profiles or need some help on your social media strategy, be sure to get in touch.