Over the past decade, LinkedIn has become an essential personal branding tool.
In today’s socially-awoken society, it has never been more important to build and maintain a stellar LinkedIn profile. Over 500 million people worldwide gather on LinkedIn to stay connected and informed, advance their careers and work smarter. It is the most effective platform to engage the people that matter most to your business.
So how can you use your personal LinkedIn account to further your business goals?
Promoting good news
Keeping your connections up to date is important. You want to make sure everyone is aware of all the latest news going on in your business. If you’re hiring, let people know – it shows that your business is growing and keeping pace with your industry. If you’ve secured a big business win, share this news - not only will this further your business goals, it will also add to the credibility of your business.
It’s never been more important to ensure your personal and professional brand is something that future employers or potential customers will view positively.
To ensure your brand is in-keeping with how you want to be viewed, read our blog ‘You are what you tweet: personal and corporate branding in a social world’.
Become a thought leader
Sharing industry news from your sector is vital to enhancing your business goals. You need to show your followers that you are aware and up-to-date with the news, changes in your sector and all the latest industry events.
Write blogs and create videos that provide your opinion on relevant industry news to share with your network – this will give your audience the confidence to trust in you and your brand as experts in your specific field, helping to generate new business leads and enquiries.
Expanding your network
LinkedIn is all about establishing connections.
People are coming to LinkedIn with purpose and consuming a range of professional content including industry news, expert advice and professional recommendations, increasing the importance of becoming a thought leader.
On top of this, LinkedIn is rated the top social network for lead generation, showing the power it has in terms of finding new business.
All of this points to one thing – the importance of making connections on LinkedIn and speaking to likeminded individuals who may be of benefit to your company and vice versa.
Connecting with individuals will also ensure you’re positioned as one of a user’s 'most viewed connections', which will generate an interest in your profile and entice more people to view your LinkedIn and connect with you.
Ensuring you have a strong network and connect with the right people will open countless business opportunities, helping you grow your business portfolio.
And that’s it!
There is no denying LinkedIn is the world’s largest professional network. It is vital in connecting with new people, positioning yourself and your business as industry experts and generating new business.
If you need help with your own LinkedIn marketing efforts or would like to discuss other PR and marketing activities, get in touch with us at Roland Dransfield and we’ll be able to help you out.