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Outsourcing your property marketing

Posted by Damian Leonard Jul 25, 2018 10:36:55 AM

Topics: property marketing, Manchester PR Agency

outsourcing your property marketing

Marketing your brand is a full-time job and requires a full, experienced team to ensure fruitful and effective campaigns. So, why not offload some of your work onto someone who works specifically in the field you’re struggling in?

The property sector in Manchester is currently booming and as such the marketplace has never been so competitive. Every single day the Manchester Evening News is announcing planning applications for new commercial builds, or revealing the completed designs of a new office space.

It’s for this reason that outsourcing your property marketing is the best chance you have of being seen in an overcrowded market – by utilising an experienced team you will have:

  • Access to industry knowledge that you weren’t privy to before
  • Increased manpower, without adding to your current workforce’s workload
  • The use of advanced digital and media equipment to showcase your offering in the best possible light
  • Overall lower cost than employing an in-house team

 

It’s not what you know, it’s who you know

Something that we can’t stress enough when it comes to outsourcing your property marketing is the benefits that come with the agency’s longevity in their field.

By hiring an agency that specialises in the property sector, you’re effectively doubling your contact list – whether that’s getting ‘in’ with new agents, finding greater ease in selling your story to national property journalists or being introduced to other Manchester businesses that are looking for a new office space.

You’re not just onboarding an agency, you’re hiring their accumulative decades of industry knowledge, contacts and experience.

 

Time is money

If you’re developing your own Manchester commercial or residential scheme, then you know how easy it is to run out of time. Property is one of the most deadline-specific industries of our time, so it’s important that your current staffing body are available to make these deadlines as achievable as possible.

Trying to spread your time over multiple different fields – project management, marketing, finance etc - can compromise the quality of each individual area. Often, we are consumed by the areas that we are weaker in because we want them to reflect a certain standard, and because of this our main responsibilities take a hit. Make sure you’re not giving yourself too much work, and your scheme will thank you for it.

 

What do you think?

Outsourcing your property marketing is the perfect way to be tactical in the property industry in Manchester - with so much competition, anything below expert level is just not going to cut it.

If you need help with your own property marketing efforts or would like to discuss other PR and marketing activities, get in touch with us at Roland Dransfield and we’ll be able to help you out.

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