Roland Dransfield has been appointed to handle PR for the famous, original boutique fitness studio from LA; Barry’s Bootcamp, at its new Manchester home.
The Manchester-based agency has been tasked with devising a plan to bring awareness of this incredible and unique brand in the city.
Barry’s Bootcamp landed in Manchester in November last year. The classes are based on the idea of shocking the body with high intensity interval training (AKA HIIT) and you can burn from between 800-1000 calories in just one class. This is the reason that the "Red Room" has been so hugely successful amongst athletes and A listers alike.
With over 20 years experience in creating results, the studio's signature red lighting, specially made Woodway treadmills and a nightclub sound system, the workouts are led by world-class instructors trained to push you further than anything you've ever tried before.
For a post-workout recovery Barry’s also provide complimentary towels, premium beauty products, GHD straighteners and hair dryers and a made-to-order (healthy) shake with their very own (delicious!) Hermosa protein.
In 1998, LA based celebrity trainer Barry Jay had the idea of a one-stop cardio and strength training workout that actually works. Barry then partnered with John and Rachel Mumford to open the first Barry’s Bootcamp in West Hollywood and the rest is history – with Barry’s Bootcamp has become the de facto home of fitness for many of the World's biggest stars.
Lisa Morton, Roland Dransfield’s Managing Director, said: “To launch the New Year with such a big brand win, provides a great start to 2019 for Roland Dransfield.
“Barry’s Bootcamp is about as big as it gets in fitness, so we are very happy indeed to become part of their story and to get the chance to introduce the Barry’s methodology to Manchester. It’s a fantastic fit for Roland Dransfield as our sports and wellness offering is expanding massively right now and we are all fitness fanatics here at Roland Dransfield.”
Caroline Koch, Barry’s Bootcamp spokeswoman, said: “We are so pleased to have Roland Dransfield on board to manage PR for the launch of Barry’s Bootcamp in Manchester.
“We needed a strong PR agency which understood the ethos of Barry’s and had a real grasp of what was needed to launch this brand in this incredible city. Roland Dransfield demonstrated that when it comes to the strength of their network and connecting us to the community in Manchester they are they are the best there is. Engaging Roland Dransfield was a very simple choice for us.”