Search engine optimisation (SEO) can seem to be a bit of an arcane practice for those unfamiliar with its inner workings. While it's easy to see how lucrative achieving a high position in search results can be, the process of achieving this can seem somewhat mystifying to newcomers.
In this guide, we'll take a detailed look at how SEO for property works and offer some top tips on optimising your online presence with a view to attracting more customers through the web.
SEO for the Property Sector Guide: Contents
People are searching for your product or service
One of the most common barriers to investing in SEO in the property sector (and beyond) is the idea that your product or service is so old-school that no one will be
looking for it online.
- Asset management (6,600 average searches per month)
- Office fit out (720 average searches per month)
- Property development (3,600 average searches per month)
Newpapers - From around £200 for a reasonably-sized advert in a local paper to upwards of £15,000 for a national publication.
Television - Depending on channel, region and how long you want your advert to be, you could be looking at anywhere from a couple of thousand pounds to more than £1 million (and that's without taking the cost of creating the advert into account).
Direct Mail - Obviously this can vary depending on the type of materials being sent, but expect to pay in the region of 30p per mail, per customer and more than 5p for leaflets.
Radio - Whether you opt to produce your advert yourself or have the radio station handle production can dramatically impact the cost of this activity. There's a wealth of packages available and sister stations often offer advertising spots in tandem.
To give you a ballpark figure, however, a recent client radio campaign at five spots a day over five days cost around £4,000 - including production and tied-in social media activity.
Now we've got the theory out of the way - be sure to join us for part two of our guide to property SEO, where we'll delve into the methodology of your campaign and discuss how to carry out the research and create a plan that'll drive you to SEO success.
And if you're looking for more information on digital marketing in the meantime, be sure to check out our comprehensive beginner's guide to digital marketing for property companies: