Over the years, Instagram became an essential business tool to the point that almost every single business owns an account.
But, do you think your company’s Instagram is performing well?
Whilst easy to create, the management of an Instagram page is far more complex, and the same questions always arise.
- Why is my page not performing as well as my competitor’s?
- How can I generate more engagement and comments on my posts?
- Should I be using short, impactful titles or long and detailed descriptions?
- How do I make my Instagram page a must-follow?
Here, we’ll give you six quality tips that will help you improve your business Instagram page.
1 – Quality and authenticity is key
The first thing you should keep in mind is that the content you publish must be unique, qualitative and targeted. That way you’ll be able to build a strong and engaged community.
Once you’ve identified your targeted audience, set up a strategy around it and identify what kind of content is more likely to attract its interest.
The content you create must be relevant and unique - there’s no point in copying what everyone else is doing. By creating your own authentic voice and content, you’re enabling yourself to nurture your audience and grow alongside them.
Don’t forget that building a strong and long-term engaged community on Instagram takes time, so be patient, and stay focused.
2 – Knowing the perfect moment to post.
The big secret is, there’s no secret! To know the perfect moment to share your post you need to study your analytics and know your followers’ habits.
You’ll have to try different times during the day, different days, including weekends. The perfect moment to post will vary depending on your business and your audience.
Another factor to take into consideration is the frequency of your posts. You need to find the right balance as both over posting and under posting will result in a loss of followers.
The more regularly you post, the more your brand will benefit from the exposure. Three to four times per week is perfect!
3 – Choosing the right hashtags
Everyone that uses Instagram uses hashtags, but not everyone is using them effectively. The use of the right hashtags is crucial if you want to attract new followers, get more visibility and thus improve your Instagram profile.
For example, going for widely-used hashtags such as #fashion or #sport won’t be beneficial as you’ll have less chance of appearing in the top posts for these hashtags. You’ll get more visibility with a hashtag lesser used by competitors than with a commonly used one. For example, instead of #sport, try #Manchestersport.
But be careful, don’t be tempted to use too many different ones. Choose wisely, make a list of 5 to 10 hashtags and stick to it!
4 – Engage with your community
The best way to get an engaged community is to start engaging with any relevant accounts – regardless of whether they follow you! By speaking to your community you’re more likely to be followed and engaged with.
When it comes to speaking to your followers, it’s important to answer both negative and positive comments. Responding to negative comments is highly recommended as it will show your audience that you are listening to their complaints, taking them into consideration and that their opinion matters.
Also highlight positive comments as this will truly help you build a community of brand ambassadors who support what you’re doing.
And when you’re posting, don’t hesitate to accompany your post with questions - it will give your audience the opportunity to speak to you and generate some fun conversation!
To sum it up, if you want to improve your Instagram by getting an engaged audience, do not be afraid to be the one that initiates the engagement.
5 – Organise contest to support the engagement with your community
One of the most successful ways of engaging with your community is through online contests.
To make them successful, make sure you use creative artwork or videos that will automatically attract your followers’ attention and make them engage.
If you don’t want to be disappointed by the lack of engagement, work on the content of your competition in advance to ensure it will respond to your followers’ expectations!
Lastly, don’t forget to promote your contest by sponsoring your publication on Instagram or by posting about it on other social networks.
6 – Expand your visibility and your audience with Influencers
To increase your exposure significantly you can set up partnerships with influencers.
Setting up a partnership with either a famous blogger or a famous Youtuber will allow you to increase your brand’s awareness as well as the organic reach and the post reach.
Similarly to your choice of hashtags, you have to choose your influencers very carefully as the person you pick will not only have to be able to generate engagement from your audience but will also have to represent your brand and its values.
Ready to rock Instagram?
If you want to improve your Instagram it’s important to build a long-term, engaged and happy audience. No one knows all the secrets to a 100% effective profile, but by following our hints and tips, you’ll start to see some great growth.
Just keep in mind that building a strong Instagram profile takes time and efforts. Do not give up, try different things and learn as much as you can about your community.