Video marketing is going from strength to strength - it allows content creators to get a lot of information across to audiences in an engaging way. Video made up 73% of traffic in 2016 and will rise to 82% by 2021, meaning that if you’re not embracing video as part of your content marketing efforts you’re going to be falling behind.
A lot of people think that video is too much of an investment to warrant doing. In the past this may have been correct; cameras, shooting and editing were time consuming and often very expensive processes. Nowadays this is different, everyone has access to a HD camera on their phone, and with a bit of editing, you can turn your footage into something amazing.
Video editing suites can look (and be) quite daunting - there are so many options to choose from and a lot of technicalities that can work for you or against you, but once you get used to the set up you’ll find it pretty intuitive.
With that in mind, here are our top 3 video editing tools that you can use to create professional looking videos.
Adobe Premiere Pro £19.97 per month
Adobe Premiere Pro is go-to for video editing on a windows machine. Adobe have ported a lot of functionality from their other products such as photoshop and illustrator into one package, meaning that if you have used adobe products you’ll feel right at home.
As this is one of the more popular video editing tools there are thousands of free tutorials available on YouTube, from beginners’ courses through to more advanced effects. We suggest the YouTube channel Cinecom for some great tips and tricks.
We love this tool because of its integration with the rest of the Adobe suite and you can make it as simple or complicated as you’d like.
Corel VideoStudio Ultimate 2018 – Windows - £75
Coral is a little more accessible than Adobe Premiere Pro, meaning that it’s great for beginners. It comes with a lot of off the shelf solutions to things like animations, transitions, effects and filters.
The user interface is a little friendlier as well, giving you graphical representations of filters and transitions before you apply them.
Corel is not as nuanced as premiere pro, but it’s a great start as an introduction to video editing.
For Mac users – Final Cut Pro – £299
Final cut pro is Apple’s answer to premiere pro, and it’s been regarded as industry standard for a long time. It has a similar configuration and functionality as Premiere Pro and works really well – if you’re using a mac, you should use this.
Honorary mention - iMovie - £15
If you’re looking for a quick and easy way to turn your phone footage into something that looks a little bit more professional, you’ll be wanting to use iMovie. Apple’s beginners editing tool is packed full of features to make your footage look great.
It does not have the customisation that the more professional options offer, but it will elevate your phone footage tenfold.
There you have it. Whether you’re a seasoned pro, or just starting out with video editing, there are tools to help you along the way.