The five best Christmas campaigns of 2018

Posted by Eleanor Gorick Dec 10, 2018 2:27:36 PM


Merry Christmas!!

Christmas campaigns have become a vital part of the festive period with many companies investing millions into making their Christmas ad the most successful. We picked our top 5 from this year that all had an incredibly strong Christmas message.

Let’s take a look here!  


John Lewis - ‘The Boy & The Piano’

John Lewis launched their highly anticipated 2018 Christmas advert, ‘The Boy & The Piano’ about how one particular gift inspired & influenced the course of a little boy’s life. That little boy was Elton John and scenes were recreated to show some of Elton’s most pivotal moments over the past 70 years.

We loved this campaign as it showed the impact a Christmas gift can have on defining someone’s life and the use of such a global superstar was very clever indeed!


Phil Beastall – ‘Love is a gift’

Phil Beastall shared a short film on Facebook which quickly racked up more than 5 million views – and cost just £50 to produce!

The 32-year-old's video, entitled 'Love Is A Gift', follows a man as he ticks off the days on his calendar during the countdown to Christmas, as many do.

But then, as he reaches the big day, he opens a box containing cassette tapes. He then listens to one of the tapes, which transpires is the final message from his mother who had recently passed away. The message behind this is love is a gift, that lasts forever.

We loved how emotive this Christmas campaign was and how it resonated with so many people. How quickly it was shared shows the power this ad had, with many people calling for Phil to direct John Lewis’s Christmas ad next year!

It just goes to show, you don’t need a big budget to create something special.

Sainsbury’s – ‘The Big Night’

Sainsbury’s went BIG with their Christmas campaign this year!

The Big Night follows a young girl dressed as a star, stepping on stage to sing ‘You Get What You Give’ – this is befitting for Sainsbury’s campaign which states - ‘we give all we’ve got for the ones we love’.

The star is then joined by other children dressed as typical Christmas characters.

We really liked the passion, emotion and excitement of this Christmas advert and the fact it focused on the classic feel-good factor of Christmas, rather than mentioning products & price. Well done Sainsbury’s!



Visa - #KeepItLocalThisChristmas

Visa has launched its first major Christmas campaign by focusing on the British high street and the independent retailers and shopkeepers that are key to its survival.

The campaign features British shopkeepers from across the UK singing ‘All I want for Christmas is You’. The aim of this advertising campaign is to showcase all the different things people buy at Christmas, whilst highlighting the importance of the high street and the challenges that it has been facing over the last few years.

Visa is really making you think about where you shop and how you can help businesses and communities to thrive. We love that this financial services company is doing their bit to help trigger a slightly different discussion around Christmas.



Asda – ‘Bring Christmas Home’

Asda’s Christmas ad sees Santa launch a flaming Christmas pudding into the air before an avalanche of dancing skiers, Santas on motor bikes, cowboys riding Christmas trees and even stunt driving Yetis – all laden with Asda food, gifts and George clothing – descend down a snowy mountain to bring Christmas home to an excited young girl.

The advert has been created to ‘capture the spirit of excitement that is bringing Christmas home’. The advert also includes Asda colleagues who were able to audition to be part of the ‘Bring Christmas Home’ campaign.

We absolutely love that Asda colleagues have been included as it illustrates the role they really do play in ‘bringing Christmas home’ for everyone!


And that’s it!

Christmas 2018 has been packed full of incredible festive campaigns that we have absolutely loved!

If you need help with your own PR and marketing activities, get in touch with us at Roland Dransfield and we’ll be able to help you out.

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