Social media management is a key aspect of your marketing strategy – it’s important to make sure that you have an active, relevant and results-driven social presence.
By using a social media management tool, you’re ensuring that your online presence is effectively taking care of itself, freeing you up to get more work done.
In this blog, we look at three of the best social management platforms available online. These tools not only let you schedule social media posts, but also look at further insights into what resonates with your audience.
There are a multitude of different management tools on the market, with new ones being developed every day. The three that we’ve highlighted below represent three different pricing brackets, from free up to $100 per user, per month.
Sprout Social http://sproutsocial.com
Sprout social is really user-friendly and gives you total control over your social posting – whether it’s for you, your company or your client.
With each Sprout Social client account, you can add up to 10 different social accounts, and can connect as many social platforms as necessary. For example, Roland Dransfield would be classified as one client account, and then we could add all our social platforms to that account: Facebook, Twitter, LinkedIn and Google+.
Sprout Social lets you plan all your social content in the coming days on all social platforms, including Instagram (through the phone app).
In addition to scheduling posts, Sprout Social has a suite of other measurement tools and insights such as:
- The best time to post
- Audience builder
- “Who to follow” feature
- Reporting suite
Sprout also has a feature it calls a “smart inbox” that allows you to manage and respond to your incoming messages in real time on multiple social media platforms.
Prices start from $90 per month for 5 different user accounts, and increases depending on how many accounts you need.
With CoSchedule, you get a visual snapshot of all your social messages on the inbuilt calendar. You can easily pinpoint and fill the gaps in your social schedule and reschedule a message or campaign with a simple drag of the mouse.
You’re also given a “Best Time Scheduling” feature which allows users to schedule their messages at the perfect time.
The basic price is $30 per month for solo marketing efforts, which increases if you want to add any additional features.
Hootsuite promises to help you listen to your audience, engage with customers and measure your social ROI.
Get help monitoring your brand, your competition, and what customers think about you on social media as well as guidance to help you make smarter, data-driven social media marketing decisions with confidence, so you can grow your business and your revenue.
Hootsuite is a great “all-in-one” tool for anyone looking for an affordable and easy-to-use solution to social media management, giving you access to scheduling, reporting and monitoring.
Hootsuite offers a free version of their software which is a great start if you are managing one client. If you need to manage more than one client, you can upgrade to a professional account for £7.99.
There you have it
So, that’s our top three picks for social management tools. Do you agree, or do you have a personal favourite that we haven’t mentioned? Let us know in the comments below. If you need some expert advice on social planning and generation, contact us to find out how we can help you.