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Three ways to create scroll stopping content

Posted by Damian Leonard Jun 19, 2019 12:22:52 PM

Topics: Content Marketing, Social Media, Manchester PR Agency

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Let’s face it, social media is saturated. It’s saturated with everything from generic business posts to cat videos (which is arguably not a bad thing). For this reason, however, it’s never been more important to create scroll stopping content for your own social media accounts – finding a way to be seen amongst all the noise is imperative for business growth.

Here, we’ll highlight three ways in which you can liven up your content and bring your audience to a screeching halt.

 

Video

We’ve all heard the age-old phrase ‘content is king’, but if that’s true then video content must rule them all. Let’s look at the statistics - views of branded video content have increased 99% on YouTube in 2017, a video Tweet is 6x more likely to be retweeted than a photo Tweet and around 100 million hours of video are watched every day on Facebook.

There’s no avoiding that video is now the most consumed form on content on social media, so if you’re not producing decent quality video content, there’s a strong chance people won’t feel the need to stop.

And you don’t need to become a world-class videographer to begin using video in your social media efforts, all you need is an iPhone, a mic and some editing software. Take a look at our recent blog post that gives you links to every piece of equipment you need – and let us know if you need a hand!

 

Statistics

There are few things more effective in marketing that shock-statistics. How many people do you think have given up smoking thanks to some well-placed, undeniable statistics, or gone to get a pap smear?

Now your industry may not be relevant to the above, but we guarantee there’s still an opportunity for you to do some research, generate some incredible statistics and put them into some branded creative for social media.

For example, if we as a company wanted to win a new client, we could put out a social media ad highlighting that ‘85% of businesses found posting video content to be an effective strategy’ – enough to make any business owner stop – and then follow up the statistic with some wording along the lines of: ‘If you’re not, we can help’.

Two lines, very effective for new business.

We’re currently privileged to be working with the NHS on their ‘Shining a light on suicide campaign’, and this campaign has been incredibly statistic-heavy, but its result? A 0.01 PPC advertising campaign reaching over 1m people. The power of stats.

 

Infographics

Whether they’re static images or videos, infographics are an incredible way of pushing out high-levels of information in small, succinct packages.

If your business creates a 30-page quarterly report on the state of the property market, there’s a strong chance no one is going to read it – however if you condense the information, pull out the most important statistics and create an easy to digest infographic, you’re going to be appeasing your audience and ensuring a lot more people take note of your work.

Check out these amazing infographic templates to get you on your way.

 

Content is... evolving

Whatever you think of content, you can’t deny that it’s evolving rapidly, and it’s our job to keep up.

If you would like to discuss ways in which we can help you use the media to positively affect your brand, get in touch with us at Roland Dransfield and we’ll be able to help you out.

Don’t forget to follow us on TwitterLinkedInInstagram and Facebook to stay up-to-date on all things social media, marketing and PR.

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