Roland Dransfield Blog

PR for SMEs: What is a Press Release?

Posted by Suzy Simpson

May 30, 2014 11:00:00 AM

Press releases are the bread and butter of PR, but we in the industry can sometimes assume that everyone knows the ins and outs of this staple.
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Many SMEs, particularly those graduating from start-up status, won't have been exposed to the workings of this PR fundamental, so in this guide, we'll look at where press releases come from, how they're distributed and how they turn into coverage for a business.
 
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Topics: PR, News, Advertising, press releases, SMEs, distribution, online press

Should housebuilders be relying on local ads to promote their houses?

Posted by Maria Murphy

Jan 20, 2014 3:24:00 PM

 

For years the housebuilding industry has relied on traditional and local media outlets to promote new homes. However, with the Liverpool Daily Post closing its doors last year due to both falling advertisement revenues and circulation figures - housebuilders are undoubtedly considering alternatives.

The fact that digital marketing techniques are on the up and up is pushing more and more businesses to rethink their marketing output and adapt their strategies when targeting, pursuing and converting new home buyers.

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In the past, we have seen regional papers work wonders in attracting new buyers, however, with our local publications depleting at a rapid rate there's never been a more opportune time to investigate alternate ways to advertise and promote housing schemes.

 

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Topics: Digital Marketing, SEO, property, Social Media, Advertising, house building, social networking, video, housebuilders

Marketing your brand: The Psychology of Persuasion and Purchasing Decisions

Posted by Samantha Lim

Oct 10, 2013 9:38:00 AM

 

In a world where we are inundated by choice, and are bombarded by marketing messages on a daily basis that try to persuade us to 'buy, buy, buy!' it is no surprise that many of us have learned to turn a deaf ear to the propagators of these messages.

With consumers becoming more and more desensitised to the effects of marketing and PR, we investigate how companies should approach the issue of convincing people to choose their brands?

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Topics: Online Marketing, Advertising, online advertising, PR and marketing, psychology

Getting Your Business on TV: Have you got the X Factor?

Posted by Sarah Foulkes

Oct 2, 2013 11:11:00 AM

Getting TV exposure for your company is a bit like being a contestant on the X Factor. You're one of thousands trying to be seen and heard, and how you look, what you say and how you say it are all important considerations.

So how do you make sure you're the one with the voice everyone wants to hear?  In this article, we'll take a look at some of the best ways to generate TV coverage for your business that shows you in a positive light and helps cement  your position as a thought leader in your chosen field.

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Topics: News, Advertising, PR and marketing, tv,, thought leadership,, television,

Are QR codes dead?

Posted by Maria Murphy

Sep 13, 2013 3:02:00 PM

 

QR codes were once the next big thing in combining off and online marketing, but with many industry luminaries sounding their death knell, it seems this relatively new technology could already be on the ropes. In this article, we'll try and get to the bottom of QR code usage and find out whether they're something that's still worth investing in.
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Topics: Advertising, copywriting, images, online advertising, QR codes, blogging, Advertise, website design

Social media and stakeholder consultation: What @Newsmanc and @TFGM can teach us

Posted by Gerald Heneghan

Sep 3, 2013 5:52:00 PM

 

If you live or work in Manchester, there's a good chance you have at least a passing familiarity with the city's infamous Metrolink tram system.

Despite the reams of Twitter abuse and queries being hurled its way over its poor operation, Transport for Greater Manchester (TFGM), the authority that oversees the service, seemed somewhat reluctant to engage with its stakeholders via the medium.

In this post, we'll investigate how one irate customer's open letter and the accompanying outpouring of support changed all that.

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Topics: Advertising, copywriting, images, online advertising, QR codes, blogging, stakeholder consultation, Advertise, website design, Twitter

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The latest news and views from Manchester communications agency, Roland Dransfield. 

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