In-house teams often have a need to outsource some of their work to an external agency, but in such a competitive field, searching for a PR agency isn't the easiest of tasks. How do you differentiate between multiple agencies offering similar services?
In this guide, we'll give you some top tips for finding and getting the most out of your PR agency. While there's no substitute for first-hand experience and a face-to-face meeting, there are a number of ways you can whittle down your choices: