In-house teams often have a need to outsource some of their work to an external agency, but in such a competitive field, searching for a PR agency isn't the easiest of tasks. How do you differentiate between multiple agencies offering similar services?In this guide, we'll give you some top tips for finding and getting the most out of your PR agency. While there's no substitute for first-hand experience and a face-to-face meeting, there are a number of ways you can whittle down your choices:
Content marketing is a burgeoning field and unless you've been living under some kind of virtual rock, this increasingly popular discipline has probably caught your attention.
Despite the growing need for quality content to appease search engines, engage website visitors and attract those all-important inbound links, not all organisations have the resources, inclination or budget to churn out content like a publishing house - and that's OK.
For those of you in this situation, we've put together a handy guide that'll help you track down the best content marketing services on a local, national and international level.