Roland Dransfield Blog

Social Media Branding : 5 top tips

Posted by Hannah Khan

Dec 9, 2013 4:31:00 PM

May the best brand win

A significant amount of how you manage your online reputation is determined by the brand values you want to get across to your audience.

Getting people to recommend your brand through word of mouth, social reviews and referrals is one of the key aspects of creating a relatable and successful image. Social promotion will help you engender trust, loyalty, and popularity from your customers.

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In this guide, we'll examine how to ensure your brand values help portray your company ethics in a way that creates a bond with your intended audience on both a physical and a psychological level.

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Topics: reputation management, Content Marketing, Social Media, B2B, social media marketing, content, branding, brand awareness

Write a B2B press release that generates coverage: 10 Top Tips

Posted by Suzy Simpson

Oct 29, 2013 4:17:00 PM

 

Writing a press release would seem on the surface to be a simple task and business owners can often be excused for thinking that it's something that can easily be produced without the use of a PR advisor (whether external or in-house), after all its just talking about your business, right?

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The truth is, to write an effective business to business (B2B) press release that not only results in coverage but also helps to build relationships with journalists rather than hinder them is a skill and something which can take time to perfect.

In this guide, we'll examine the anatomy of the perfect release and give you some useful tips on how to structure and distribute a B2B press release for optimum results.

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Topics: media relations, Communications, copywriting, B2B, press releases

Why professional services firms aren't making the most of their PR

Posted by Kate Healey

Sep 24, 2013 4:40:00 PM

 

PR for professional services – a “nice to have” or something you have to consider when either you or your client makes a faux-pas?  Although many firms have a retained PR agency on hand for any crisis, few engage with them, yet are surprised when they don’t get the column inches they expected.

With the latest statistics from the Solicitors Regulation Authority highlighting that 30 of the UK’s top 200 law firms are in serious financial difficulty, with reports of a further 160 firms at risk of failure,  ensuring that you are getting the best return on investment has never been more important.

So what can you do? We’ve identified some of the areas where many organisations struggle when making their first forays into collaborating with a PR agency: 

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Topics: media relations, Tips, PR, Crisis communications, Communications, Social Media, B2B, PR and marketing, lawyers,, accountants,, professional services,

B2B Blogging: Write a blog that attracts qualified leads

Posted by Gerald Heneghan

Sep 18, 2013 11:52:00 AM

 

Blogging is big, there's no denying it. However, there still seems to be some stigma associated with the practice in certain circles and particularly among companies in the B2B sector.

In this guide, we'll bust some myths about B2B blogging and provide some concrete advice on how B2B firms can use content marketing to attract, nurture and cultivate qualified leads.

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Topics: Content Marketing, Social Media, copywriting, blogging, B2B

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The latest news and views from Manchester communications agency, Roland Dransfield. 

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