Roland Dransfield Blog

Top tips for live video blogging property events: MIPIM 2018

Posted by Damian Leonard

Oct 24, 2017 3:21:51 PM

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It’s that time of the year when 2018’s big property events are being talked about and planned – particularly MIPIM 2018. The partners have already been announced and property leaders from across Manchester are deciding what they’re going to get out of this year’s event.

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Topics: blogging, video marketing, MIPIM, vlogging

How to write the perfect blog post

Posted by Damian Leonard

Mar 2, 2017 5:33:29 PM

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Spoiler – there’s no one size fits all approach. We know, we’re sorry.

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Topics: blogging

Why your company should be blogging – and how to do it

Posted by Kay Stevens

Oct 13, 2016 3:07:31 PM

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It’s no surprise that companies who blog generate more traffic and more than half have won a customer through this activity. A blog that's updated regularly with interesting, relevant content attracts new and returning visitors.

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Topics: blogging

Why You Should Write Longer Blog Posts (And How To Do It Properly)

Posted by Gerald Heneghan

Mar 25, 2015 5:52:00 PM

 

BloggingWhen introducing newcomers to content marketing, one of the biggest hurdles to overcome is the belief that their customers have neither the time, nor inclination, to delve into a lengthy blog post.
 
Despite what your own reading habits and conventional wisdom might suggest, long-form blog posts – among other types of content – are the most successful format on the internet.
 
In this guide, we'll explore why readers gravitate towards longer blog posts, how you can emulate the best performers and offer advice on how to go about producing long-form content that engages your key audiences.

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Topics: Content Marketing, copywriting, blogging, content

Online marketing in the North West: How SMEs are embracing digital

Posted by Gerald Heneghan

May 8, 2014 1:18:00 PM

 

As SME month comes to an end here at RDPR, we've decided to end proceedings with a detailed look at real-life examples of how some of the top SMEs in the region are utilising online marketing.

Using the SME 300 table produced by North-West Business Insider in November last year as a basis, we've delved into the web presence of the top ten companies to see how actively they're embracing online marketing, what platforms they're using and suggested potential areas where they could expand their efforts.

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Topics: Online Marketing, Digital Marketing, blogging, social media marketing, SMEs

PR and Marketing for SMEs with no budget

Posted by Maria Murphy

Apr 9, 2014 11:48:00 AM

 

PR and marketing for SMEs can be a trial, especially when your business is just getting off the ground. While there's obvious benefits to promoting your product or service on a wider scale - smaller firms are often constrained by time, resources and budget.

In this guide, we'll examine some options that you can implement today for little-to-no cost and offer some top tips on getting started.

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Topics: blogging, social media marketing, small businesses, SMEs, marketing and PR

Media law primer for business bloggers

Posted by Gerald Heneghan

Jan 13, 2014 1:40:00 PM

Content marketing is on the up and up. With billions of people using the web on a daily basis, companies are in an understandable rush to capitalise by producing content that aims to attract relevant audiences.
 
What many fail to realise is that if you put content on the web, you're effectively a publisher - and are therefore bound by the same types of laws that govern regular publications and journalists.
 
There are more than 250 laws affecting free speech in the UK and in this guide, we'll provide a primer on the legalities you should be aware of before hitting the 'publish' button.  
 
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Topics: copywriting, blogging, law, publishing, online, web, media

How to carry out a website review in ten easy steps

Posted by Gerald Heneghan

Dec 2, 2013 2:03:00 PM

 

A large part of any digital agency's role is advising clients and prospective clients on how they can improve the way they use their website.

But while many companies are vaguely aware of issues with their site, devoting the time, resources and strategy needed to correct them often gets pushed to the back of the to-do list in favour of more pressing day-to-day tasks.

In this guide, we'll give you the low-down on how to objectively review your site, see how your current offering compares to that of your competitors and most importantly - offer advice on how to make the most of your online assets.

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Topics: blogging, website review, competitors, social, content

Choosing a PR Agency: 10 Top Tips for in-house marketing teams

Posted by Samantha Blackburn

Nov 8, 2013 11:00:00 AM

In-house teams often have a need to outsource some of their work to an external agency, but in such a competitive field, searching for a PR agency isn't the easiest of tasks. How do you differentiate between multiple agencies offering similar services?
Choosing a PR agency can be difficult
In this guide, we'll give you some top tips for finding and getting the most out of your PR agency. While there's no substitute for first-hand experience and a face-to-face meeting, there are a number of ways you can whittle down your choices:
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Topics: Tips, Communications, Public Relations, blogging, agencies

Content Curation: A Beginner's Guide

Posted by Gerald Heneghan

Oct 16, 2013 12:00:00 PM

 

Content marketing is the marketing buzz word for 2013 and with good reason. The convergence of Google updates that penalise spammy content (and reward sites with a good stockpile of quality stuff) alongside the exploding popularity of social media means that more and more organisations are starting to behave like publishers.

The quality of your content has become one of the key things that differentiates you from your peers in the online world and it's therefore unsurprising that there's a growing amount of competition for the attention of prospects. However, not everyone has the time to churn out eye-turning content, nor the budget to outsource their efforts. And here's where the strategy of content curation can come in handy.

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Topics: Content Marketing, blogging, content curation

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