Blogs are an incredibly useful tool that can help you develop your online presence, brand awareness and audience engagement, which will in turn grow your business (whether that be you as an individual, or as an organisation).
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It’s that time of the year when 2018’s big property events are being talked about and planned – particularly MIPIM 2018. The partners have already been announced and property leaders from across Manchester are deciding what they’re going to get out of this year’s event.
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Spoiler – there’s no one size fits all approach. We know, we’re sorry.
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It’s no surprise that companies who blog generate more traffic and more than half have won a customer through this activity. A blog that's updated regularly with interesting, relevant content attracts new and returning visitors.
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Why You Should Write Longer Blog Posts (And How To Do It Properly)
Posted by Gerald Heneghan Mar 25, 2015 5:52:00 PMTopics: Content Marketing, copywriting, blogging, content
When introducing newcomers to content marketing, one of the biggest hurdles to overcome is the belief that their customers have neither the time, nor inclination, to delve into a lengthy blog post.
Despite what your own reading habits and conventional wisdom might suggest, long-form blog posts – among other types of content – are the most successful format on the internet.
In this guide, we'll explore why readers gravitate towards longer blog posts, how you can emulate the best performers and offer advice on how to go about producing long-form content that engages your key audiences. -
Online marketing in the North West: How SMEs are embracing digital
Posted by Gerald Heneghan May 8, 2014 1:18:00 PMTopics: Online Marketing, Digital Marketing, blogging, social media marketing, SMEs
As SME month comes to an end here at RDPR, we've decided to end proceedings with a detailed look at real-life examples of how some of the top SMEs in the region are utilising online marketing.
Using the SME 300 table produced by North-West Business Insider in November last year as a basis, we've delved into the web presence of the top ten companies to see how actively they're embracing online marketing, what platforms they're using and suggested potential areas where they could expand their efforts.
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PR and Marketing for SMEs with no budget
Posted by Maria Murphy Apr 9, 2014 11:48:00 AMTopics: blogging, social media marketing, small businesses, SMEs, marketing and PR
PR and marketing for SMEs can be a trial, especially when your business is just getting off the ground. While there's obvious benefits to promoting your product or service on a wider scale - smaller firms are often constrained by time, resources and budget.
In this guide, we'll examine some options that you can implement today for little-to-no cost and offer some top tips on getting started.
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Media law primer for business bloggers
Posted by Gerald Heneghan Jan 13, 2014 1:40:00 PMTopics: copywriting, blogging, law, publishing, online, web, media
Content marketing is on the up and up. With billions of people using the web on a daily basis, companies are in an understandable rush to capitalise by producing content that aims to attract relevant audiences.What many fail to realise is that if you put content on the web, you're effectively a publisher - and are therefore bound by the same types of laws that govern regular publications and journalists.There are more than 250 laws affecting free speech in the UK and in this guide, we'll provide a primer on the legalities you should be aware of before hitting the 'publish' button. -
How to carry out a website review in ten easy steps
Posted by Gerald Heneghan Dec 2, 2013 2:03:00 PMTopics: blogging, website review, competitors, social, content
A large part of any digital agency's role is advising clients and prospective clients on how they can improve the way they use their website.
But while many companies are vaguely aware of issues with their site, devoting the time, resources and strategy needed to correct them often gets pushed to the back of the to-do list in favour of more pressing day-to-day tasks.
In this guide, we'll give you the low-down on how to objectively review your site, see how your current offering compares to that of your competitors and most importantly - offer advice on how to make the most of your online assets.
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Choosing a PR Agency: 10 Top Tips for in-house marketing teams
Posted by Samantha Blackburn Nov 8, 2013 11:00:00 AMTopics: Tips, Communications, Public Relations, blogging, agencies
In-house teams often have a need to outsource some of their work to an external agency, but in such a competitive field, searching for a PR agency isn't the easiest of tasks. How do you differentiate between multiple agencies offering similar services?In this guide, we'll give you some top tips for finding and getting the most out of your PR agency. While there's no substitute for first-hand experience and a face-to-face meeting, there are a number of ways you can whittle down your choices: