Roland Dransfield Blog

Inbound marketing: Ideas for small businesses

Posted by Gerald Heneghan

Oct 14, 2013 11:51:00 AM


For small businesses, marketing is a key concern and finding the time, resources and tools to properly promote yourself can be a never-ending struggle.

Thankfully, the last decade has seen a sea change in the way we interact with the online world. With connection speeds growing and the ever-increasing proliferation of internet-capable devices, more people than ever are routinely turning to the web as part of their purchasing process.  

This changing behaviour has opened the floodgates for small businesses looking to attract leads through a process commonly referred to as inbound marketing. But how does this new discipline work and what are the best ways for SMEs to take advantage of the opportunities presented by the web?


Topics: Digital Marketing, Content Marketing, blogging, SMEs, inbound marketing, white papers, ebooks

Content writing services in Manchester and beyond: How to outsource your content creation

Posted by Gerald Heneghan

Oct 9, 2013 1:17:00 PM


Content marketing is a burgeoning field and unless you've been living under some kind of virtual rock, this increasingly popular discipline has probably caught your attention.

Despite the growing need for quality content to appease search engines, engage website visitors and attract those all-important inbound links, not all organisations have the resources, inclination or budget to churn out content like a publishing house - and that's OK.

For those of you in this situation, we've put together a handy guide that'll help you track down the best content marketing services on a local, national and international level.


Topics: Content Marketing, copywriting, blogging, Zerys, copify, outsourcing, Hubspot, agencies, freelancers, gumtree

Beating the biggest barriers to brilliant business blogs

Posted by Gerald Heneghan

Oct 9, 2013 11:30:00 AM


Despite the fact that businesses have welcomed many digital marketing techniques with open arms, blogging remains an oft-neglected avenue for many. While lots of organisations have a blog these days, the vast majority are either neglected or used to infrequently post self-promotional corporate dross.

In this article, we'll take a look at why blogging is so under-utilised and provide some practical advice on nursing your blog back to rude health.


Topics: Content Marketing, copywriting, blogging, website design

Creating a social media marketing plan: Six tips for success

Posted by Gerald Heneghan

Sep 30, 2013 11:41:00 AM

Every man and his dog are on social media these days, and while you've got to be in it to win it - simply having a presence on a network is no guarantee of success. A lot of organisations establish a social media profile out of a sense that this is something they should be doing. However, approaching social media in this way will yield poor, if not damaging results.


In this guide, we'll take a look at the ways you can turn your in-house PR team into a galvanised social media machine and take advantage of the many opportunities provided by this new and exciting format.


Topics: Content Marketing, blogging, social media analytics, social media marketing, social media ROI,

Why Content Marketing is perfect for Lawyers

Posted by Lisa Morton

Sep 26, 2013 2:38:00 PM

Content_marketing_for_lawyers_could_be_the_perfect_optionLawyers, in the main, don’t like to be seen to be ‘selling’. Historically, many have relied on prospective clients knocking on their door and bringing work to them without having to make any real efforts in terms of business development.

However, increasing competition, the recession and the changes brought by the Legal Services Act have changed things dramatically. There is increased pressure on lawyers to get to grips with sales and marketing – something that often doesn’t sit comfortably with the profession.

That’s why we think implementing a content marketing strategy is the perfect way for law firms to attract new clients without ‘selling’. And in this post, we'll get to the bottom of how those in the legal sector can best utilise this exciting new technique.


Topics: Content Marketing, copywriting, blogging, lawyers,, solicitors,

Getting the most out of work experience at a Manchester PR Agency

Posted by Maria Murphy

Sep 23, 2013 11:55:00 AM


We're near-constantly inundated with applications for work experience placements at RDPR and have been blown away by the quality of interns we've taken on. To give a little back, and hopefully offer some insights into what it's like working at a busy Manchester PR agency, we've put together some top tips on getting the most out of a placement.


Topics: media relations, Digital Marketing, blogging, Work experience, Manchester PR Agency, press releases, PR and marketing

B2B Blogging: Write a blog that attracts qualified leads

Posted by Gerald Heneghan

Sep 18, 2013 11:52:00 AM


Blogging is big, there's no denying it. However, there still seems to be some stigma associated with the practice in certain circles and particularly among companies in the B2B sector.

In this guide, we'll bust some myths about B2B blogging and provide some concrete advice on how B2B firms can use content marketing to attract, nurture and cultivate qualified leads.


Topics: Content Marketing, Social Media, copywriting, blogging, B2B

Are QR codes dead?

Posted by Maria Murphy

Sep 13, 2013 3:02:00 PM


QR codes were once the next big thing in combining off and online marketing, but with many industry luminaries sounding their death knell, it seems this relatively new technology could already be on the ropes. In this article, we'll try and get to the bottom of QR code usage and find out whether they're something that's still worth investing in.

Topics: Advertising, copywriting, images, online advertising, QR codes, blogging, Advertise, website design

Social media and stakeholder consultation: What @Newsmanc and @TFGM can teach us

Posted by Gerald Heneghan

Sep 3, 2013 5:52:00 PM


If you live or work in Manchester, there's a good chance you have at least a passing familiarity with the city's infamous Metrolink tram system.

Despite the reams of Twitter abuse and queries being hurled its way over its poor operation, Transport for Greater Manchester (TFGM), the authority that oversees the service, seemed somewhat reluctant to engage with its stakeholders via the medium.

In this post, we'll investigate how one irate customer's open letter and the accompanying outpouring of support changed all that.


Topics: Advertising, copywriting, images, online advertising, QR codes, blogging, stakeholder consultation, Advertise, website design, Twitter

How to find and use free images for blogs online

Posted by Gerald Heneghan

Sep 3, 2013 3:38:48 PM

Blogs and social media posts that include images tend to perform better than those without, but sourcing and embedding imagery can quickly turn into a time sink.

To save you time, we've put together a guide that'll take you through the role that images play in content marketing, provide tips on where and when to use visuals and how to stay on the right side of copyright laws when using other people's pictures.

Topics: copywriting, images, online advertising, blogging, website design

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