Over the past 12 months we’ve seen a massive shift in brand advertising. Priorities have changed from selling in the key USPs of the company – whether it’s the precision of a Gillette razor blade or the quality of Nike trainers – to championing societal issues.

If you’re thinking of north shoring your company to Manchester or you’ve already made the move, it’s important to know exactly how to market your brand to get the most exposure possible in your brand new city.

In this blog, we’ll look at some of the reasons why you should consider north shoring (or “leap shoring”) to the UK’s second city.