As Kamala Harris and Joe Biden were respectively sworn in as the 46th Vice President and President of the United States, social media was flooded with responses to the historic inauguration. In a moment that saw the global community take a sigh of relief, an age-old PR conundrum resurfaced: how can brands express their political affiliations without alienating customers?
Over the past 12 months we’ve seen a massive shift in brand advertising. Priorities have changed from selling in the key USPs of the company – whether it’s the precision of a Gillette razor blade or the quality of Nike trainers – to championing societal issues.
If you’re thinking of north shoring your company to Manchester or you’ve already made the move, it’s important to know exactly how to market your brand to get the most exposure possible in your brand new city.
