As Kamala Harris and Joe Biden were respectively sworn in as the 46th Vice President and President of the United States, social media was flooded with responses to the historic inauguration. In a moment that saw the global community take a sigh of relief, an age-old PR conundrum resurfaced: how can brands express their political affiliations without alienating customers?
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Take a knee: Should brands join in on social movements?
Posted by Sam Dyson Jan 25, 2019 12:52:40 PMTopics: Digital Marketing, Manchester PR Agency, brand, marketing fail
Over the past 12 months we’ve seen a massive shift in brand advertising. Priorities have changed from selling in the key USPs of the company – whether it’s the precision of a Gillette razor blade or the quality of Nike trainers – to championing societal issues.
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If you’re thinking of north shoring your company to Manchester or you’ve already made the move, it’s important to know exactly how to market your brand to get the most exposure possible in your brand new city.
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All signs point to Manchester
Posted by Carolyn Lewis Aug 22, 2017 11:29:44 AMTopics: marketing, Manchester, North shoring, leap shoring, brand
In this blog, we’ll look at some of the reasons why you should consider north shoring (or “leap shoring”) to the UK’s second city.