Savvy online marketing has historically been associated with large multinational corporations. But, in reality, everyone is searching the web for information on products and services and looking for advice on absolutely everything.

Gone are the days when mammoth marketing budgets determined the success of a housing scheme and with 90% of home buyers are using the internet to conduct their research, online marketing has now become a necessity for housebuilders.

In this post, we’ll explore how house builders can effectively employ online marketing tactics to create and most importantly connect with a targeted online community.

Social media is bigger than big, so you can be forgiven for finding the prospect of entering the world of social engagement daunting. The truth is, you don’t need to know how each of the abundant social media platforms work to realise that if you aren’t using social media as a key component in your property scheme’s marketing mix, you are missing out on a vital tool for engaging with your target audiences - potential occupiers who are using social media platforms to search for residential and commercial property space online every day.

Last night (May 23rd) saw the North West property industry come together for the biggest awards event in the calendar. Hosted by veteran broadcaster Gyles Brandreth, the evening attracted over 1,000 people from throughout the sector to celebrate notable achievements and milestones in the field.