Roland Dransfield Blog

Constructive ways to decline a dead duck PR prospect

Posted by Clare Coyne

Jun 4, 2015 3:22:20 PM

 

Cool_story-066444-editedWhether in-house or agency – all PRs have been there. Your client or contact gets in touch to pitch what they think is a great story, a momentous milestone or provocative project, but it turns out to be a dead duck. 

Situations like this can leave us between a rock and hard place. Collaborations are vital to PR success, but selling in substandard stories can sour your relationships with key publications. 

So in this guide, we'll discuss diplomatic ways of knocking back a dead duck and offer some suggestions on constructive ways to feed back on staid stories. 

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Topics: media relations, PR, Communications

Choosing a PR Agency: 10 Top Tips for in-house marketing teams

Posted by Samantha Blackburn

Nov 8, 2013 11:00:00 AM

In-house teams often have a need to outsource some of their work to an external agency, but in such a competitive field, searching for a PR agency isn't the easiest of tasks. How do you differentiate between multiple agencies offering similar services?
Choosing a PR agency can be difficult
In this guide, we'll give you some top tips for finding and getting the most out of your PR agency. While there's no substitute for first-hand experience and a face-to-face meeting, there are a number of ways you can whittle down your choices:
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Topics: Tips, Communications, Public Relations, blogging, agencies

Write a B2B press release that generates coverage: 10 Top Tips

Posted by Suzy Simpson

Oct 29, 2013 4:17:00 PM

 

Writing a press release would seem on the surface to be a simple task and business owners can often be excused for thinking that it's something that can easily be produced without the use of a PR advisor (whether external or in-house), after all its just talking about your business, right?

press_release_writing_is_a_key_element_of_media_relations

The truth is, to write an effective business to business (B2B) press release that not only results in coverage but also helps to build relationships with journalists rather than hinder them is a skill and something which can take time to perfect.

In this guide, we'll examine the anatomy of the perfect release and give you some useful tips on how to structure and distribute a B2B press release for optimum results.

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Topics: media relations, Communications, copywriting, B2B, press releases

Why professional services firms aren't making the most of their PR

Posted by Kate Healey

Sep 24, 2013 4:40:00 PM

 

PR for professional services – a “nice to have” or something you have to consider when either you or your client makes a faux-pas?  Although many firms have a retained PR agency on hand for any crisis, few engage with them, yet are surprised when they don’t get the column inches they expected.

With the latest statistics from the Solicitors Regulation Authority highlighting that 30 of the UK’s top 200 law firms are in serious financial difficulty, with reports of a further 160 firms at risk of failure,  ensuring that you are getting the best return on investment has never been more important.

So what can you do? We’ve identified some of the areas where many organisations struggle when making their first forays into collaborating with a PR agency: 

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Topics: media relations, Tips, PR, Crisis communications, Communications, Social Media, B2B, PR and marketing, lawyers,, accountants,, professional services,

Crisis Media Training For NHS CEOs – Tips to help you weather a media storm

Posted by Clare Coyne

Sep 10, 2013 10:58:48 AM


With the healthcare sector under ever-increasing scrutiny, we investigate the best ways for NHS CEOs and Trusts to properly prepare and plan for negative press and media fallouts. 

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Topics: media relations, Tips, Crisis communications, Communications

5 Reasons Why No One Reads Your Content

Posted by Gerald Heneghan

Sep 3, 2013 3:21:00 PM

 

So you've heard that content is king and have jumped on the bandwagon in earnest. But your content creation efforts haven't had the impact you desired and the rampant hordes of visitors are nowhere to be seen.

There's somewhere between half a billion and 14 billion websites on the internet right now and with content generation at an all-time high, it's more important than ever to find out why no one is reading your content.

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Topics: Digital Marketing, Content Marketing, marketing, Communications, SEO, Social Media

George Osborne and social media: #hardworking or #hardlyworking?

Posted by Kate Healey

Sep 3, 2013 3:18:34 PM

George Osborne recently received praise for his tactical use of hashtags, but will this spate of social media activity mark the start of a new era for this controversial figure's lacklustre online presence? We investigate.
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Topics: Tips, Online Marketing, Digital Marketing, Communications, Social Media

Do your own in-house marketing and PR: Press Releases

Posted by Lisa

Sep 3, 2013 3:16:00 PM

The value of press releases is often overlooked in favour of exciting new digital tools and firm favourites like printed materials and direct mail. However, despite some claiming that you should ditch the press release, here at RDPR we think it can be a powerful tool for businesses of all shapes and sizes when used in the right way.

In this guide, we'll take a look at the do's and don'ts of press releases and provide you with the tips you'll need to start producing and distributing top-notch releases that get your message out to the people that matter.

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Topics: media relations, Content Marketing, Communications, Public Relations

Five easy writing tips to help you deliver your message more quickly and clearly

Posted by Clare Coyne

Sep 3, 2013 12:07:32 PM

No one likes a time waster, but aren't we all perhaps just a little bit guilty of wasting precious minutes and hours on pointless tasks? There are the obvious ones - we check our emails constantly, we log on to Facebook and Tweet at every possible opportunity. But these distractions are only a drop in the ocean compared to large-scale day-by-day time wasting, especially around communications and writing. In this guide, we'll take a look at a few simple ideas to cut time loss, reduce duplication of effort and help your business to communicate quickly and effectively.
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Topics: Communications, News

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