Roland Dransfield Blog

BrightonSEO - a simple guide to content and SEO

Posted by Damian Leonard

Apr 20, 2017 1:52:38 PM

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Another year, another BrightonSEO event. Throngs of SEO and content specialists from across the country congregated at the digital event of the year to gain insights into what’s ahead for the SEO world, and how to make the most of the tools we have at our disposal.

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Topics: SEO, content, BrightonSEO

How to create GIFs

Posted by Kay Stevens

May 3, 2016 11:15:06 AM

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You may have already read our guide on why your business should use GIFs on social media but for those of you who missed it, let’s take a quick recap:

GIFs (or Graphics Interchange Format) are basically a series of images played in sequence, like a flipbook.

While they’re not always suitable for every type of content, GIFs can be used to liven up posts, drive home a point and add a level of richness and media to otherwise dry content. It also helps you to stand out on social media, adding moving images can really catch the eyes of consumers when they appear in their social feeds.

So now you know ‘why’, let’s delve into the ‘how’.

In this guide, we take you through an easy step-by-step approach to creating GIFs and more importantly – how to share them.

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Topics: content

The importance of keeping website content fresh

Posted by Kay Stevens

Apr 5, 2016 10:56:49 AM

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When your website is live on the internet, every update you make contributes to your interactions with visitors, customers and search engines. A static website without updates is essentially a dead entity, which will go unnoticed in the scope of the world wide web. 

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Topics: content

Why You Should Write Longer Blog Posts (And How To Do It Properly)

Posted by Gerald Heneghan

Mar 25, 2015 5:52:00 PM

 

BloggingWhen introducing newcomers to content marketing, one of the biggest hurdles to overcome is the belief that their customers have neither the time, nor inclination, to delve into a lengthy blog post.
 
Despite what your own reading habits and conventional wisdom might suggest, long-form blog posts – among other types of content – are the most successful format on the internet.
 
In this guide, we'll explore why readers gravitate towards longer blog posts, how you can emulate the best performers and offer advice on how to go about producing long-form content that engages your key audiences.

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Topics: Content Marketing, copywriting, blogging, content

How to write better in 7 easy steps

Posted by Gerald Heneghan

Jul 10, 2014 1:00:00 PM

 

Content has been king for the best part of two decades now and its popularity shows no signs of relenting.

how_to_write_better_in_7_easy_steps_1Businesses that subscribe to content marketing attract roughly three times as many leads as those that don't and enjoy a conversion rate almost six times higher than non-adopters.

And while you've certainly got to be in it to win it, unlike a primary school egg and spoon race, simply taking part won't earn you any medals. Producing sufficient levels of tailored, effective and engaging content in a timely manner are commonly cited as some of the biggest challenges for marketers, particularly in the field of B2B.

Content shouldn't be confused with copy, however, and while the likes of video, visual and other types of rich media are on the up - written articles remain a steadfast favourite for newcomers and veterans alike.

In this guide, I'll tap into the experience I've gained after spending the best part of a decade in the field as a professional writer and reveal my one sure-fire method for producing better content that attracts leads and delights your prospects.

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Topics: Content Marketing, copywriting, content

Content writing services in Manchester: Have you considered an apprentice?

Posted by Dom Szafranski

Feb 3, 2014 12:20:00 PM

 

Content writing services in Manchester: Have you considered an apprentice?

The digital world is ever-evolving and the people working in it are caught up in the middle. Businesses are trying to achieve a great deal in the online world, but are beset by limited budgets.

And, on the other hand, there are innumerable students and school leavers looking to gain practical experience in a fast-growing field? So how can the two parties benefit one another?

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Topics: content, socialmedia, apprenticeships

Liverpool Daily Post closure and Google+ Post Ads Launch: Why it's more important than ever to own your own content

Posted by Gerald Heneghan

Dec 12, 2013 11:47:00 AM

 

The Liverpool Daily Post's closure was announced earlier this week, marking the death of yet another beloved regional newspaper.

The Liverpool Daily Post closure contrasts a rise in socialHowever, it seems as one Post closes, another opens. And on Monday, Google rolled out a revolutionary new advertising format - +Post Ads - that take advantage of its flagship social network Google+.

In this article, we'll take a look at how these two events illustrate the changing media landscape and discuss the long-term implications for marketing and PR.

 

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Topics: Google, Technology, News, content

Social Media Branding : 5 top tips

Posted by Hannah Khan

Dec 9, 2013 4:31:00 PM

May the best brand win

A significant amount of how you manage your online reputation is determined by the brand values you want to get across to your audience.

Getting people to recommend your brand through word of mouth, social reviews and referrals is one of the key aspects of creating a relatable and successful image. Social promotion will help you engender trust, loyalty, and popularity from your customers.

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In this guide, we'll examine how to ensure your brand values help portray your company ethics in a way that creates a bond with your intended audience on both a physical and a psychological level.

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Topics: reputation management, Content Marketing, Social Media, B2B, social media marketing, content, branding, brand awareness

How to carry out a website review in ten easy steps

Posted by Gerald Heneghan

Dec 2, 2013 2:03:00 PM

 

A large part of any digital agency's role is advising clients and prospective clients on how they can improve the way they use their website.

But while many companies are vaguely aware of issues with their site, devoting the time, resources and strategy needed to correct them often gets pushed to the back of the to-do list in favour of more pressing day-to-day tasks.

In this guide, we'll give you the low-down on how to objectively review your site, see how your current offering compares to that of your competitors and most importantly - offer advice on how to make the most of your online assets.

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Topics: blogging, website review, competitors, social, content

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