Roland Dransfield Blog

Content Marketing for SMEs: A beginner's guide to content curation tools

Posted by Gerald Heneghan

Apr 23, 2014 3:16:00 PM


newsOnline marketing has undergone a sea change in the past few years. Producing and disseminating quality content is now one of the best ways to differentiate yourself from your peers and increase your chances of being found by your target audiences.

However, producing enough content to make a dent in terms of search and even finding stuff to talk about is commonly reported to be a major challenge, particularly for businesses at the smaller end of the scale.

In this guide, we'll introduce you a technique that could help take some of the pressure off and recommend some top sources that'll help you discover content to attract and delight your key audiences.


Topics: Online Marketing, Digital Marketing, Content Marketing, SMEs, content curation

Content Curation: A Beginner's Guide

Posted by Gerald Heneghan

Oct 16, 2013 12:00:00 PM


Content marketing is the marketing buzz word for 2013 and with good reason. The convergence of Google updates that penalise spammy content (and reward sites with a good stockpile of quality stuff) alongside the exploding popularity of social media means that more and more organisations are starting to behave like publishers.

The quality of your content has become one of the key things that differentiates you from your peers in the online world and it's therefore unsurprising that there's a growing amount of competition for the attention of prospects. However, not everyone has the time to churn out eye-turning content, nor the budget to outsource their efforts. And here's where the strategy of content curation can come in handy.


Topics: Content Marketing, blogging, content curation

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