Roland Dransfield Blog

Why You Should Write Longer Blog Posts (And How To Do It Properly)

Posted by Gerald Heneghan

Mar 25, 2015 5:52:00 PM


BloggingWhen introducing newcomers to content marketing, one of the biggest hurdles to overcome is the belief that their customers have neither the time, nor inclination, to delve into a lengthy blog post.
Despite what your own reading habits and conventional wisdom might suggest, long-form blog posts – among other types of content – are the most successful format on the internet.
In this guide, we'll explore why readers gravitate towards longer blog posts, how you can emulate the best performers and offer advice on how to go about producing long-form content that engages your key audiences.


Topics: Content Marketing, copywriting, blogging, content

How to write better in 7 easy steps

Posted by Gerald Heneghan

Jul 10, 2014 1:00:00 PM


Content has been king for the best part of two decades now and its popularity shows no signs of relenting.

how_to_write_better_in_7_easy_steps_1Businesses that subscribe to content marketing attract roughly three times as many leads as those that don't and enjoy a conversion rate almost six times higher than non-adopters.

And while you've certainly got to be in it to win it, unlike a primary school egg and spoon race, simply taking part won't earn you any medals. Producing sufficient levels of tailored, effective and engaging content in a timely manner are commonly cited as some of the biggest challenges for marketers, particularly in the field of B2B.

Content shouldn't be confused with copy, however, and while the likes of video, visual and other types of rich media are on the up - written articles remain a steadfast favourite for newcomers and veterans alike.

In this guide, I'll tap into the experience I've gained after spending the best part of a decade in the field as a professional writer and reveal my one sure-fire method for producing better content that attracts leads and delights your prospects.


Topics: Content Marketing, copywriting, content

Media law primer for business bloggers

Posted by Gerald Heneghan

Jan 13, 2014 1:40:00 PM

Content marketing is on the up and up. With billions of people using the web on a daily basis, companies are in an understandable rush to capitalise by producing content that aims to attract relevant audiences.
What many fail to realise is that if you put content on the web, you're effectively a publisher - and are therefore bound by the same types of laws that govern regular publications and journalists.
There are more than 250 laws affecting free speech in the UK and in this guide, we'll provide a primer on the legalities you should be aware of before hitting the 'publish' button.  

Topics: copywriting, blogging, law, publishing, online, web, media

PR Brief Writing: A beginner's guide for in-house marketers

Posted by Clare Coyne

Nov 5, 2013 2:40:00 PM


Experience_at_a_Manchester_PR_agency_can_be_fruitful_for_graduatesIf you are part of an in-house marketing team, you may find at some point that you are asked to put together a PR brief. Perhaps you are going to review your existing PR set-up or maybe you have never appointed an agency before. Either way, it can be quite daunting knowing what to ask of people to ensure you get the best possible responses back.

So, if that's you and you really are not sure quite where to start, the following guide might just help. We'll look at some crucial questions you should be asking including measurement and fees and also give some good tips on what include in the brief. 


Topics: Public Relations, copywriting, PR Brief, in-house marketing, marketing and PR

Write a B2B press release that generates coverage: 10 Top Tips

Posted by Suzy Simpson

Oct 29, 2013 4:17:00 PM


Writing a press release would seem on the surface to be a simple task and business owners can often be excused for thinking that it's something that can easily be produced without the use of a PR advisor (whether external or in-house), after all its just talking about your business, right?


The truth is, to write an effective business to business (B2B) press release that not only results in coverage but also helps to build relationships with journalists rather than hinder them is a skill and something which can take time to perfect.

In this guide, we'll examine the anatomy of the perfect release and give you some useful tips on how to structure and distribute a B2B press release for optimum results.


Topics: media relations, Communications, copywriting, B2B, press releases

Content writing services in Manchester and beyond: How to outsource your content creation

Posted by Gerald Heneghan

Oct 9, 2013 1:17:00 PM


Content marketing is a burgeoning field and unless you've been living under some kind of virtual rock, this increasingly popular discipline has probably caught your attention.

Despite the growing need for quality content to appease search engines, engage website visitors and attract those all-important inbound links, not all organisations have the resources, inclination or budget to churn out content like a publishing house - and that's OK.

For those of you in this situation, we've put together a handy guide that'll help you track down the best content marketing services on a local, national and international level.


Topics: Content Marketing, copywriting, blogging, Zerys, copify, outsourcing, Hubspot, agencies, freelancers, gumtree

Beating the biggest barriers to brilliant business blogs

Posted by Gerald Heneghan

Oct 9, 2013 11:30:00 AM


Despite the fact that businesses have welcomed many digital marketing techniques with open arms, blogging remains an oft-neglected avenue for many. While lots of organisations have a blog these days, the vast majority are either neglected or used to infrequently post self-promotional corporate dross.

In this article, we'll take a look at why blogging is so under-utilised and provide some practical advice on nursing your blog back to rude health.


Topics: Content Marketing, copywriting, blogging, website design

Why Content Marketing is perfect for Lawyers

Posted by Lisa Morton

Sep 26, 2013 2:38:00 PM

Content_marketing_for_lawyers_could_be_the_perfect_optionLawyers, in the main, don’t like to be seen to be ‘selling’. Historically, many have relied on prospective clients knocking on their door and bringing work to them without having to make any real efforts in terms of business development.

However, increasing competition, the recession and the changes brought by the Legal Services Act have changed things dramatically. There is increased pressure on lawyers to get to grips with sales and marketing – something that often doesn’t sit comfortably with the profession.

That’s why we think implementing a content marketing strategy is the perfect way for law firms to attract new clients without ‘selling’. And in this post, we'll get to the bottom of how those in the legal sector can best utilise this exciting new technique.


Topics: Content Marketing, copywriting, blogging, lawyers,, solicitors,

B2B Blogging: Write a blog that attracts qualified leads

Posted by Gerald Heneghan

Sep 18, 2013 11:52:00 AM


Blogging is big, there's no denying it. However, there still seems to be some stigma associated with the practice in certain circles and particularly among companies in the B2B sector.

In this guide, we'll bust some myths about B2B blogging and provide some concrete advice on how B2B firms can use content marketing to attract, nurture and cultivate qualified leads.


Topics: Content Marketing, Social Media, copywriting, blogging, B2B

Are QR codes dead?

Posted by Maria Murphy

Sep 13, 2013 3:02:00 PM


QR codes were once the next big thing in combining off and online marketing, but with many industry luminaries sounding their death knell, it seems this relatively new technology could already be on the ropes. In this article, we'll try and get to the bottom of QR code usage and find out whether they're something that's still worth investing in.

Topics: Advertising, copywriting, images, online advertising, QR codes, blogging, Advertise, website design

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