Over the past 12 months we’ve seen a massive shift in brand advertising. Priorities have changed from selling in the key USPs of the company – whether it’s the precision of a Gillette razor blade or the quality of Nike trainers – to championing societal issues.

One of the best ways to get your brand some great exposure is through a well-executed marketing campaign. Regardless of your industry, our increasingly online and digital world allows you the opportunity to market your product, sell your service, or amp up your brand awareness via some creative thinking!

In the Spring Statement, Chancellor of the Exchequer Phillip Hammond has appointed his first wave of funding to help roll out high-speed broadband across the UK in a bid to upgrade the country’s digital infrastructure. Greater Manchester is one of the key regions that will feel the benefit of this.

We’re not quite sure how, but MIPIM 2018 is back next month. Now you may already be setting up your meetings, putting together pitches and deciding which conferences to attend – but have you selected what MIPIM essentials you’ll need on your trip?

Manchester is the UK’s hottest property right now. With the influx of businesses north shoring and leap shoring, as well as the huge digital growth of our city, there’s never been a more opportunistic time to move to Manchester and begin marketing your brand here.

Speak the words 'social media' and many newcomers envisage staple sites like Twitter, Facebook and LinkedIn.

But did you know content can also be social? In this guide, we'll explain why this important facet of online marketing is often unfairly lumped in solely with SEO (search engine optimisation) and offer guidance on how best to incorporate the content your produce into your social networking efforts.

Welcome to part two of our comprehensive guide of how to do SEO for the property sector. In part one, we got a good chunk of the theory behind SEO under our belts, so in this section we'll be concentrating on how to generate a plan, undertake research and set up your campaign.

As SME month comes to an end here at RDPR, we've decided to end proceedings with a detailed look at real-life examples of how some of the top SMEs in the region are utilising online marketing.

Using the SME 300 table produced by North-West Business Insider in November last year as a basis, we've delved into the web presence of the top ten companies to see how actively they're embracing online marketing, what platforms they're using and suggested potential areas where they could expand their efforts.

We're firm believers that PR for SMEs is a worthwhile activity. If sufficient time is allotted to goal setting and strategy and tasks are carried out in the right way - it can deliver exponentially better returns than many other marketing avenues.

In this guide, we'll set out some of our top tips on creating a PR plan that delivers and how to get the most bang for your buck from a campaign.

Online marketing has undergone a sea change in the past few years. Producing and disseminating quality content is now one of the best ways to differentiate yourself from your peers and increase your chances of being found by your target audiences.

However, producing enough content to make a dent in terms of search and even finding stuff to talk about is commonly reported to be a major challenge, particularly for businesses at the smaller end of the scale.

In this guide, we'll introduce you a technique that could help take some of the pressure off and recommend some top sources that'll help you discover content to attract and delight your key audiences.