Roland Dransfield Blog

Why content is social

Posted by Gerald Heneghan

Jan 9, 2015 3:09:06 PM

 


better_writing_doesnt_mean_quicker_writing-Speak the words 'social media' and many newcomers envisage staple sites like Twitter, Facebook and LinkedIn.

But did you know content can also be social? In this guide, we'll explain why this important facet of online marketing is often unfairly lumped in solely with SEO (search engine optimisation) and offer guidance on how best to incorporate the content your produce into your social networking efforts.

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Topics: Digital Marketing, Content Marketing, Social media tools

SEO for the Property Sector: Part 2 - The Set Up

Posted by Gerald Heneghan

Jun 11, 2014 12:38:00 PM

 

Welcome to part two of our comprehensive guide of how to do SEO for the property sector. In part one, we got a good chunk of the theory behind SEO under our belts, so in this section we'll be concentrating on how to generate a plan, undertake research and set up your campaign.

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Topics: Online Marketing, Digital Marketing, SEO, property

Online marketing in the North West: How SMEs are embracing digital

Posted by Gerald Heneghan

May 8, 2014 1:18:00 PM

 

As SME month comes to an end here at RDPR, we've decided to end proceedings with a detailed look at real-life examples of how some of the top SMEs in the region are utilising online marketing.

Using the SME 300 table produced by North-West Business Insider in November last year as a basis, we've delved into the web presence of the top ten companies to see how actively they're embracing online marketing, what platforms they're using and suggested potential areas where they could expand their efforts.

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Topics: Online Marketing, Digital Marketing, blogging, social media marketing, SMEs

PR for SMEs: 8 tips on creating a successful plan

Posted by Suzy Simpson

Apr 29, 2014 3:10:34 PM

PR_for_smes_can_be_a_success

We're firm believers that PR for SMEs is a worthwhile activity. If sufficient time is allotted to goal setting and strategy and tasks are carried out in the right way - it can deliver exponentially better returns than many other marketing avenues.

In this guide, we'll set out some of our top tips on creating a PR plan that delivers and how to get the most bang for your buck from a campaign.

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Topics: PR, Digital Marketing, small business pr, SMEs, marketing and PR

Content Marketing for SMEs: A beginner's guide to content curation tools

Posted by Gerald Heneghan

Apr 23, 2014 3:16:00 PM

 

newsOnline marketing has undergone a sea change in the past few years. Producing and disseminating quality content is now one of the best ways to differentiate yourself from your peers and increase your chances of being found by your target audiences.

However, producing enough content to make a dent in terms of search and even finding stuff to talk about is commonly reported to be a major challenge, particularly for businesses at the smaller end of the scale.

In this guide, we'll introduce you a technique that could help take some of the pressure off and recommend some top sources that'll help you discover content to attract and delight your key audiences.

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Topics: Online Marketing, Digital Marketing, Content Marketing, SMEs, content curation

Interactive digital apps: Do they know more about us than we do ourselves?

Posted by Hannah Khan

Feb 7, 2014 2:49:00 PM

Does the Digital world know more about us than we do ourselves?

What I learnt at Digital Swot

One of the most interesting talks at the recent Digital Swot conference was The Next Web's Martin Bryant's presentation which offered an insight to how digital technology is set to advance over the next few years. Something that fascinates me in particular is the question of whether it will expand at such a rate that we are unable to control what is being created. 

 

One thing Martin went into detail about is the development of new search apps. The main idea of these apps, such as Google Now and Yahoo's Aviate, is the fact that apps will learn things about us that we might not want them to.

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Topics: reputation management, Google, Digital Marketing, Technology, social networking, online, socialmedia, Snapchat, Yahoo, Digital Swot, Digital, Apps, Interactive,

Should housebuilders be relying on local ads to promote their houses?

Posted by Maria Murphy

Jan 20, 2014 3:24:00 PM

 

For years the housebuilding industry has relied on traditional and local media outlets to promote new homes. However, with the Liverpool Daily Post closing its doors last year due to both falling advertisement revenues and circulation figures - housebuilders are undoubtedly considering alternatives.

The fact that digital marketing techniques are on the up and up is pushing more and more businesses to rethink their marketing output and adapt their strategies when targeting, pursuing and converting new home buyers.

blog_image_maria

In the past, we have seen regional papers work wonders in attracting new buyers, however, with our local publications depleting at a rapid rate there's never been a more opportune time to investigate alternate ways to advertise and promote housing schemes.

 

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Topics: Digital Marketing, SEO, property, Social Media, Advertising, house building, social networking, video, housebuilders

Inbound marketing: Ideas for small businesses

Posted by Gerald Heneghan

Oct 14, 2013 11:51:00 AM

 

For small businesses, marketing is a key concern and finding the time, resources and tools to properly promote yourself can be a never-ending struggle.

Thankfully, the last decade has seen a sea change in the way we interact with the online world. With connection speeds growing and the ever-increasing proliferation of internet-capable devices, more people than ever are routinely turning to the web as part of their purchasing process.  

This changing behaviour has opened the floodgates for small businesses looking to attract leads through a process commonly referred to as inbound marketing. But how does this new discipline work and what are the best ways for SMEs to take advantage of the opportunities presented by the web?

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Topics: Digital Marketing, Content Marketing, blogging, SMEs, inbound marketing, white papers, ebooks

Should You Buy Email Marketing Lists?

Posted by Gerald Heneghan

Oct 9, 2013 12:06:00 PM

 

Email marketing is a massively popular tool these days and rightly so. It's cost effectiveness, quantifiability  and potential for accurate targeting are unparalleled across the marketing spectrum, however, it's not uncommon for newcomers to the field to be waylaid by utilising outdated techniques or ignoring best practice.

In this guide, we'll look at some of these common pitfalls and address the burning question for email marketing beginners - should you attempt to quickly increase your contacts by buying or renting a list?

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Topics: Tips, Digital Marketing, Content Marketing, marketing, SEO, Social Media, Email marketing

Selling Property Online: Top Tips for Marketing Houses in a Digital Age

Posted by Suzy Simpson

Oct 3, 2013 1:08:00 PM

 

The rise of the digital age and emergence of property marketing websites such as Rightmove and Zoopla has resulted in a drastic change in the way that people view potential properties.

In this article, we'll offer a brief overview of how the shift online has changed the way the UK property market works and provide some top tips on taking advantage of new and emerging marketing avenues.

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Topics: Online Marketing, PR, Digital Marketing, marketing, property, Social Media, online advertising, estate agents,, houses,

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