Roland Dransfield Blog

PR for SMEs: What is a Press Release?

Posted by Suzy Simpson

May 30, 2014 11:00:00 AM

Press releases are the bread and butter of PR, but we in the industry can sometimes assume that everyone knows the ins and outs of this staple.
bread_and_butter
 
Many SMEs, particularly those graduating from start-up status, won't have been exposed to the workings of this PR fundamental, so in this guide, we'll look at where press releases come from, how they're distributed and how they turn into coverage for a business.
 
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Topics: PR, News, Advertising, press releases, SMEs, distribution, online press

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