Roland Dransfield Blog

Should You Buy Email Marketing Lists?

Posted by Gerald Heneghan

Oct 9, 2013 12:06:00 PM

 

Email marketing is a massively popular tool these days and rightly so. It's cost effectiveness, quantifiability  and potential for accurate targeting are unparalleled across the marketing spectrum, however, it's not uncommon for newcomers to the field to be waylaid by utilising outdated techniques or ignoring best practice.

In this guide, we'll look at some of these common pitfalls and address the burning question for email marketing beginners - should you attempt to quickly increase your contacts by buying or renting a list?

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Topics: Tips, Digital Marketing, Content Marketing, marketing, SEO, Social Media, Email marketing

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