Does the Digital world know more about us than we do ourselves?

What I learnt at Digital Swot

One of the most interesting talks at the recent Digital Swot conference was The Next Web's Martin Bryant's presentation which offered an insight to how digital technology is set to advance over the next few years. Something that fascinates me in particular is the question of whether it will expand at such a rate that we are unable to control what is being created. 

 

One thing Martin went into detail about is the development of new search apps. The main idea of these apps, such as Google Now and Yahoo's Aviate, is the fact that apps will learn things about us that we might not want them to.

 

The Liverpool Daily Post's closure was announced earlier this week, marking the death of yet another beloved regional newspaper.

However, it seems as one Post closes, another opens. And on Monday, Google rolled out a revolutionary new advertising format - +Post Ads - that take advantage of its flagship social network Google+.

In this article, we'll take a look at how these two events illustrate the changing media landscape and discuss the long-term implications for marketing and PR.

 

 

What is Google Author Rank?

Google's Author Rank has been pegged as one of the biggest upcoming  issues in search, which is somewhat counter-intuitive - given the fact that it's yet to be implemented and unclear whether it ever will be. In this guide, we'll take an in-depth look at this arcane technology and its implications for online marketing and the use of social signals in search.

 

Print, radio and TV advertising have been the traditional staples of retail marketing for many a year. But in today's climate, online marketing is just as - if not more - important for those with a message to get out.

With all the competition around these days, you can't just sit there and expect people to come to your website, you have to do something about it. There are many ways to increase your exposure on the web and we've put together a handy guide to help you during your first forays into online marketing.

 

Google+ (G+), once the underdog of international social networks, has achieved steady growth throughout 2012 and recently surpassed the likes of Twitter and YouTube in terms of activity. Far from being a ghost town, G+ is fast becoming one of the most important networks of its kind.

As such, businesses and brands of all shapes and sizes have been keen to get their foot in the door and utilise the plethora of marketing opportunities it offers. We're massive fans of G+ here at RDPR and in this guide, we'll tell you how to sign your business up for this burgeoning network and get the most out of the platform.

 

With Manchester Comicon coming up this weekend, we thought it'd be a great idea to repost this themed blog from our old site (originally posted on May 4^th).

May the Fourth be with you and happy Star Wars Day! In this specially-themed post (read: shameless tie-in), we'll be discussing just some of the many things one of our favourite sci-fi franchises can teach us about content marketing.

The dawn of digital has had an indisputable affect on the world of PR, but has it changed the fundamentals of the discipline? In this article we'll take a look at the impact of new and exciting digital tools on a traditional field that dates back centuries.

You may have heard news of a Penguin being rolled out today. While there’s no new chocolate bars on the horizon, there is a significant update to the Google algorithm that could have implications for your search rankings.