Roland Dransfield Blog

Using Google Keyword Planner for Keyword Research

Posted by Lauren Morell

Feb 10, 2014 1:07:00 PM

 

keyword_tools_are_greatStrategically planned content is more crucial than ever in order for businesses to hold their own against online competitors. To make your content do the hard work for you, you need to make every word countand including the right keywords is vital.

In this guide, we'll explore how you can use Google Keyword Planner to inform and optimise your content by getting a handle on what it is exactly that people are searching for. 

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Topics: Content Marketing, Google Adwords, Keywords, keyword research, Google Keyword Planner

How does PPC Work? - A Beginner's Guide For Marketers

Posted by Gerald Heneghan

Oct 17, 2013 2:47:00 PM


If you've been thinking about branching out into the world of online marketing, you've undoubtedly come across pay per click (PPC) advertising.

How_does_pay_per_click_work_with_local_searchesHowever, behind this intimidating term lies a fairly  straightforward way to bypass SEO and get your  website seen by the people that matter. 

So how does PPC work? In this guide, we'll give you a primer on the ins and outs of the format and offer some tips on getting your first PPC campaign off the ground.

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Topics: Online Marketing, online advertising, Pay Per Click, PPC, Google Adwords, Keywords

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