Roland Dransfield Blog

Housebuilders and social media: Who does it best?

Posted by Lisa Morton

Jan 31, 2014 2:09:00 PM

 

As housebuilders' month draws to a close here at RDPR - we've decided to round things off by delving into some real-life examples of how some of the top industry names are utilising their web presence.

We've taken a look at some of the country's biggest and brightest, compared their social activity, what platforms they're on and offered our picks on who's doing it best, worst and not at all.

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Topics: property, Twitter, house building, social media marketing, social media complaints, housebuilders, LinkedIn, Analytics, facebook

Crisis communications for residential house builders: Three top Tips

Posted by Clare Coyne

Jan 22, 2014 1:01:00 PM

 

property

With residential house sales showing a strong start in the New Year, house builders are swiftly moving ahead with plans for further development and, according to a recent RICS report, the UK aims to bring up to 5,000 new homes to the market in 2014.

In this guide, we'll take a look at how some of the big names handle crisis communications and provide some suggestions on how to tackle complaints in a way that reflects well on your brand.

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Topics: Crisis communications, property, Social Media, house building, housebuilders, customer service

Should housebuilders be relying on local ads to promote their houses?

Posted by Maria Murphy

Jan 20, 2014 3:24:00 PM

 

For years the housebuilding industry has relied on traditional and local media outlets to promote new homes. However, with the Liverpool Daily Post closing its doors last year due to both falling advertisement revenues and circulation figures - housebuilders are undoubtedly considering alternatives.

The fact that digital marketing techniques are on the up and up is pushing more and more businesses to rethink their marketing output and adapt their strategies when targeting, pursuing and converting new home buyers.

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In the past, we have seen regional papers work wonders in attracting new buyers, however, with our local publications depleting at a rapid rate there's never been a more opportune time to investigate alternate ways to advertise and promote housing schemes.

 

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Topics: Digital Marketing, SEO, property, Social Media, Advertising, house building, social networking, video, housebuilders

Social media strategies for housebuilders: How to attract visitors and achieve more sales

Posted by Clare Coyne

Sep 30, 2013 4:40:00 PM

 

Conducting online research before investing in a product or service is a given for the modern consumer and it's no suprise that the internet has become an increasingly valuable resource for those looking into buying a home.

To help you take advantage of this trend, in this post, we'll take a look at how getting to grips with social media can help attract more home buyers to your developments. 

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Topics: Social Media, house building, construction

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