Roland Dransfield Blog

Who Should Housebuilders be following on Twitter?

Posted by Kay Stevens

Apr 1, 2015 5:29:00 PM


When it comes to social media, it's not what you know, it's who you know. Seeking out the top influencers and curators can help you keep your proverbial finger on the pulse of industry news, as well as helping to exponentially increase the potential reach of your communications.

To help you make the most of your social media activity, we've put together a comprehensive list of the best users for housebuilders to follow and engage with on Twitter.


Topics: Twitter, social media marketing, housebuilders

How the internet has changed the way housebuilders market properties

Posted by Maria Murphy

Feb 5, 2015 12:13:00 PM


the_web_has_changed_how_houses_are_soldUnless you've been living under a rock for the past decade or so, it'll have been hard to ignore the rapid pace with which our daily lives and routines have become more intertwined with digital technologies.

We're not merely comfortable with carrying around powerful computers in our pockets – we're reliant on them. The increasing ubiquity of connected devices, like smartphones and tablets, has transformed both our day-to-day lives and the way we do business.

And in perhaps no other sector has the change been as profound as in residential property. In this guide, we'll take a look at how the house-buying process has changed and examine the implications for residential developers in the coming years.


Topics: Online Marketing, estate agents,, housebuilders

Housebuilders and social media: Who does it best?

Posted by Lisa Morton

Jan 31, 2014 2:09:00 PM


As housebuilders' month draws to a close here at RDPR - we've decided to round things off by delving into some real-life examples of how some of the top industry names are utilising their web presence.

We've taken a look at some of the country's biggest and brightest, compared their social activity, what platforms they're on and offered our picks on who's doing it best, worst and not at all.


Topics: property, Twitter, house building, social media marketing, social media complaints, housebuilders, LinkedIn, Analytics, facebook

Online marketing for the built environment - How housebuilders can create an online community

Posted by Maria Murphy

Jan 24, 2014 10:42:00 AM


Savvy online marketing has historically been associated with large multinational corporations. But, in reality, everyone is searching the web for information on products and services and looking for advice on absolutely everything.

Gone are the days when mammoth marketing budgets determined the success of a housing scheme and with 90% of home buyers are using the internet to conduct their research, online marketing has now become a necessity for housebuilders.

In this post, we’ll explore how house builders can effectively employ online marketing tactics to create and most importantly connect with a targeted online community.


Topics: Online Marketing, built environment, property, Social Media, Twitter, housebuilders

Crisis communications for residential house builders: Three top Tips

Posted by Clare Coyne

Jan 22, 2014 1:01:00 PM



With residential house sales showing a strong start in the New Year, house builders are swiftly moving ahead with plans for further development and, according to a recent RICS report, the UK aims to bring up to 5,000 new homes to the market in 2014.

In this guide, we'll take a look at how some of the big names handle crisis communications and provide some suggestions on how to tackle complaints in a way that reflects well on your brand.


Topics: Crisis communications, property, Social Media, house building, housebuilders, customer service

Should housebuilders be relying on local ads to promote their houses?

Posted by Maria Murphy

Jan 20, 2014 3:24:00 PM


For years the housebuilding industry has relied on traditional and local media outlets to promote new homes. However, with the Liverpool Daily Post closing its doors last year due to both falling advertisement revenues and circulation figures - housebuilders are undoubtedly considering alternatives.

The fact that digital marketing techniques are on the up and up is pushing more and more businesses to rethink their marketing output and adapt their strategies when targeting, pursuing and converting new home buyers.


In the past, we have seen regional papers work wonders in attracting new buyers, however, with our local publications depleting at a rapid rate there's never been a more opportune time to investigate alternate ways to advertise and promote housing schemes.



Topics: Digital Marketing, SEO, property, Social Media, Advertising, house building, social networking, video, housebuilders

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