QR codes were once the next big thing in combining off and online marketing, but with many industry luminaries sounding their death knell, it seems this relatively new technology could already be on the ropes. In this article, we'll try and get to the bottom of QR code usage and find out whether they're something that's still worth investing in.
If you live or work in Manchester, there's a good chance you have at least a passing familiarity with the city's infamous Metrolink tram system.
Despite the reams of Twitter abuse and queries being hurled its way over its poor operation, Transport for Greater Manchester (TFGM), the authority that oversees the service, seemed somewhat reluctant to engage with its stakeholders via the medium.
In this post, we'll investigate how one irate customer's open letter and the accompanying outpouring of support changed all that.
Blogs and social media posts that include images tend to perform better than those without, but sourcing and embedding imagery can quickly turn into a time sink.Continue Reading
To save you time, we've put together a guide that'll take you through the role that images play in content marketing, provide tips on where and when to use visuals and how to stay on the right side of copyright laws when using other people's pictures.