This week, we were taken by surprise as Instagram launched their brand new ‘Reels’ feature.

It goes without saying that social media now plays an integral part to the marketing strategy of many businesses. Through likes and shares, companies can get the exposure not many emails or hard copy headlines can get.

Let’s be real, we all love Instagram. There’s nothing quite like the pride of taking a gorgeous photo – whether it’s a beautiful, scenic lakeside scene or your face – and seeing the likes roll in.

Over the years, Instagram became an essential business tool to the point that almost every single business owns an account.

The realisation that someone is buying their followers and likes usually results in an immediate unfollow. It’s disingenuous and highlights a company’s failings of not being able to hold and retain honest customers.

In 2018 influencer marketing campaigns are firmly secured as the best way to reach your customers. With follower counts frequently in the 100,000s, Manchester influencers are the tool to focus on in your next campaign.

You’re going to have aims and goals for your property scheme – whether they’re to fill spaces or really embed your scheme into its new city. One way to achieve these aims and goals is by utilising social media platforms like Instagram.