Roland Dransfield Blog

Why Content Marketing is perfect for Lawyers

Posted by Lisa Morton

Sep 26, 2013 2:38:00 PM

Content_marketing_for_lawyers_could_be_the_perfect_optionLawyers, in the main, don’t like to be seen to be ‘selling’. Historically, many have relied on prospective clients knocking on their door and bringing work to them without having to make any real efforts in terms of business development.

However, increasing competition, the recession and the changes brought by the Legal Services Act have changed things dramatically. There is increased pressure on lawyers to get to grips with sales and marketing – something that often doesn’t sit comfortably with the profession.

That’s why we think implementing a content marketing strategy is the perfect way for law firms to attract new clients without ‘selling’. And in this post, we'll get to the bottom of how those in the legal sector can best utilise this exciting new technique.

more

Topics: Content Marketing, copywriting, blogging, lawyers,, solicitors,

Why professional services firms aren't making the most of their PR

Posted by Kate Healey

Sep 24, 2013 4:40:00 PM

 

PR for professional services – a “nice to have” or something you have to consider when either you or your client makes a faux-pas?  Although many firms have a retained PR agency on hand for any crisis, few engage with them, yet are surprised when they don’t get the column inches they expected.

With the latest statistics from the Solicitors Regulation Authority highlighting that 30 of the UK’s top 200 law firms are in serious financial difficulty, with reports of a further 160 firms at risk of failure,  ensuring that you are getting the best return on investment has never been more important.

So what can you do? We’ve identified some of the areas where many organisations struggle when making their first forays into collaborating with a PR agency: 

more

Topics: media relations, Tips, PR, Crisis communications, Communications, Social Media, B2B, PR and marketing, lawyers,, accountants,, professional services,

Our Blog

The latest news and views from Manchester communications agency, Roland Dransfield. 

Subscribe to Email Updates

Posts by Topic

see all