Roland Dransfield Blog

SEO for the Property Sector Part Five: Links and External SEO

Posted by Gerald Heneghan

Dec 17, 2014 12:56:40 PM


the_web_is_made_up_of_a_system_of_links-The web's intricate system of hyperlinks ('links') is what makes it possible for modern search engines to operate. And the quality, diversity and number of links pointing at your site can play a huge role in determining where you'll appear in search results for any given query.

In this section of our guide, we'll take an in-depth look at the role links play in SEO for property companies and offer advice on the best and most sustainable ways to acquire these.


Topics: SEO for property,, linkbuilding, links

Linkbuilding for the legal sector: What not to do

Posted by Gerald Heneghan

Oct 2, 2014 1:32:00 PM


How not to outreach 


As covered in our guide to SEO for the property sector, acquiring inbound links is a major focus for companies looking to bolster their performance in search.

One popular tactic is offering to write guest articles for another site in exchange for a link back to the domain of your choice. This form of linkbuilding is known as 'outreach' and despite Google's warnings about link schemes, remains a popular avenue for many digital marketers.

There's a right way and wrong way to go about this, however, and I thought I'd share one cringe-inducing, real-life example that landed in my inbox and highlighted some of the worst practices.


Topics: linkbuilding, external SEO, outreach

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